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Covering fixed and variable costs
Advice on how to set prices that cover fixed and variable costs including an example of how to calculate this.
Optimising PPC campaigns
How to optimise a paid search marketing pay- per- click campaign, including analysing keywords and matching options.
Pay-per-click search advertising: seven top tips
Pay per click advertising can be a cost effective way of reaching your online audience. Follow these seven practical tips to make the most of pay per click.
Integrating pay-per-click campaigns with SEO
How to ensure you get the most out of your search marketing by integrating pay per click (PPC) advertising and search engine optimisation (SEO) tactics.
Choose the right landing page for your PPC campaign
Read about how to choose the right landing page for your pay-per-click campaign that is both relevant and encourages users to convert – eg sign up or purchase.
Setting pay-per-click campaign budgets
Information about pay per click metrics and how they will help you manage your budget.
Advantages and disadvantages of display advertising
The advantages and disadvantages of pay-per-click display advertising, how it works, when you might use it and how it is different to search advertising.
How to write effective copy for PPC ads
Read about how to write compelling copy, which is the key to converting clicks into sales, including being specific in your ad copy.
What is display advertising?
What pay-per-click display advertising is, how it works, when you might use it and how it is different to search advertising.
Pay-per-click and paid search advertising
How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.
Insurance Premium Tax
When Insurance Premium Tax is charged, the different tax rates and when you must register.
Paying National Insurance
How to pay Income Tax or Self Assessment tax bill and make National Insurance payments.
Insurance Premium Tax payments
How to pay Insurance Premium Tax.
Import composite products from the EU and Northern Ireland to Great Britain
Find out what a composite product is, and what you need to do to import or move composite products.
National Insurance rates and classes
Different rates and categories of National Insurance including self-employed National Insurance rates.
Landfill Tax manuals, forms and reference material
Access the manuals, forms, and reference materials for Landfill Tax.
National Insurance numbers
Find a lost National Insurance number, apply for one, or get a National Insurance number for a looked after child.
Money Laundering Regulations
Understand the regulations with regards to money laundering and how they may apply to you and your business.
Landfill Tax: introductory guidance
Guidance on registering and changing your details for Landfill Tax as well as filing returns, keeping records, and appeals.
Introduction to PAYE and payroll
Understand Pay As You Earn (PAYE) requirements and how to run a payroll as an employer.