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Set up an online shop with an e-commerce package
Setting up an online shop with functionality such as payment systems, catalogue management and order processing and the e-commerce packages that you will need.
Set up an online shop designed for your business
A custom-made online shop built specifically for your business can offer a good shopping experience for your customers and integrate with your systems.
Plan to set up an online shop
The practical issues involved when planning to set up your online shop, including delivery, online payments, customer care and security precautions.
Set up a basic online shop
Setting up a basic online shop and the equipment and hosting packages you will need including hosting and online payment system.
Benefits of selling online
The advantages to your business of selling online including operational cost savings, reduced processing cost, attracting new customers and gathering data.
Helping customers find your website
An outline of the techniques used to help customers find your online shop including search engine optimisation and pay-per-click advertising.
Avoid online selling pitfalls
How to avoid the problems associated with e-commerce websites, such as inaccurate information, poor navigation, late delivery and lack of customer support.
Marketing your business in Europe
How to market your business effectively in another European country, including researching your target audience and establishing new contacts.
Using inland border facilities
Find out how and when to use Inland Border Facilities
Understand your competitors
How to identify your competitors, find out more about them and then use this information to improve your business.
What you need to know about your competitors
Examine how your competitors do business, what they offer and how they treat their customers.
Learn about customers’ needs from competitors
How learning about a customer's current supplier can help you, if you identify why the customer buys from a rival supplier you can work out how to better them.
Understand your customers' needs
Why understanding your customers' needs is crucial to the success of your business, no matter how good your offering is, customers must want it.
The eCommerce Directive and the UK
What you need to do now that the eCommerce Directive no longer applies to the UK.
Working with Northern Ireland Trading Standards Service
How Trading Standards can help your business comply with the law when a customer has lodged a complaint about your business or you need general advice.
Fair trading for businesses selling goods or services
An overview of the law relating to fair trading and how this may affect your business - including pricing and product description.
Northern Ireland Retail Movement Scheme: groupage and mixed load consignments
How to move groups of agrifood products from Great Britain (England, Scotland and Wales) to Northern Ireland, which may include consignments of Northern Ireland Retail Movement Scheme (NIRMS) goods and consignments of non-NIRMS goods.
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing.
Review and evaluate your current marketing spend
Factors you should consider when analysing your marketing budget such as last year’s customer spend figures and changes in the market.
How to attract, win and keep your customers
Advice on getting more business from your existing customers and on finding new customers to reach the most profitable groups.