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What you need to know about your competitors
Examine how your competitors do business, what they offer and how they treat their customers.
How to do competitor research
How to research your competitors using the press, exhibitions, the internet and trade associations.
Who are your competitors?
Where to look for your competitors and how to identify them using sources such as business directories, advertising and press reports.
Learn about customers’ needs from competitors
How learning about a customer's current supplier can help you, if you identify why the customer buys from a rival supplier you can work out how to better them.
Ten things you need to know about your customers
Ten things you need to know about your customers to enable you to sell more products, more efficiently – consider who they are, what they do and why they buy.
What do you know about your customers?
Understanding your customers can help you improve your sales and marketing and offer them what they really want, ask questions like who, what, why and how.
What is your unique selling point?
Understand why customers need or want your product or service and your unique selling point (USP).
Ways to find out about your customers
Different methods of obtaining the information you require on your customers, their buying habits and preferences, such as CRM and business libraries.
Understand your customers' needs
Why understanding your customers' needs is crucial to the success of your business, no matter how good your offering is, customers must want it.
Segment your customers
Putting your customers into groups could help you understand and target their needs more effectively and identify the most and least profitable customers.
Growth and maturity stage of a product life cycle
Strategies for growing and maturing a product, and increasing profit margins and profitability.
Which technology businesses can use design?
How engineering and technology development businesses can benefit from using design principles
Integrate design with other business processes
How to involve designers in all stages of development of a new product or service, and why you should integrate design from the start
Top tips for user-centred design
Best practice on following user-centred design principles in your business, and developing great products and services for your users
How to choose raw materials for ecodesign
Consider your use of raw materials while developing sustainable goods and services
Drafting effective design documents
Well-constructed design documents are valuable assets in keeping the design process on track
Choosing the right brand strategy
How to develop a brand strategy, and use design to create strong brands for your business
Choosing a logo and brand name
How to choose a brand name, select a logo for your business, and create a corporate identity to convey your brand
Managing creative employees
How adapting your management style to encourage creativity can help you get the best from your designers
Comply with overseas products and packaging regulations
To sell successfully overseas you need to know about product and packaging regulations in other countries