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Developing your promotional strategy
How to develop your promotional strategy to reach the largest number of customers in your target market using the right mix of tactics such as advertising.
Define your target market
Identify your target market and work out how your product benefits that market as part of your marketing strategy in order to sell effectively and profitably.
SWOT and PEST analysis
How to identify your business' strengths and weaknesses using SWOT and PEST analyses to examine your business and the external environment.
Marketing new products - Genesis Advertising (video)
Video case study explaining how Genesis Advertising market new products.
External and internal analysis for your marketing plan
Assessing the external business environment, and your own internal strengths and weaknesses, to identify the best opportunities.
Marketing plan summary and introduction
Summary and introduction of your marketing plan and what you should include, such as your overall business strategy and key marketing segments to target.
Keeping your customers
Discover who your most valuable customers are. Know your customers' needs. Manage your customer care. Manage your customer database. Reach your customers effectively. Retain and grow your customer base. ...
Measuring paid and organic search marketing
How monitoring search results can provide data to help improve the number and quality of website visitors.
Web analytics tools
How to decide which web-analytics tools are right for your business including choosing between open source, propriety and hosted or cloud solutions.
Direct marketing
How to use direct marketing to communicate your sales message to your customers.
Advantages and disadvantages of direct marketing
The pros and cons of using direct marketing tactics such as telemarketing, email marketing and direct mail to reach your audience and generate sales.
Computer software for business
Understand the importance of business software and its role in improving efficiency, cutting costs and maintaining control over your business.
Direct marketing: legal issues and best practice
Key regulations that may affect your direct-marketing activities including the data protection act, and how to ensure your activities are within the law.
Using your customer database for marketing
Benefits of using your database for marketing purposes, segmenting your customers by their purchasing behaviours and being aware of potential problems.
Why use direct marketing?
Discover how direct marketing can help your business, allow you to focus on specific target markets, measure success, build relationships and gain new business.
Leaflet drops and handouts
When handing out leaflets or door-to-door distribution may be effective – consider the potential benefits and the possible pitfalls of leafleting and handouts.
Types of direct marketing
The types of direct marketing tactics available to businesses including; direct mail, leaflet drops, handouts, email marketing, telemarketing and SMS marketing.
Direct mail
What direct marketing is, tips for a successful direct marketing campaign and the typical items you might include in your mailing campaign.
Business benefits of new software
Boost your business with upgraded software for enhanced security, greater productivity and lower operating costs.
Types of software licences for business
Understand the different types of software licences, how to comply with licensing terms and conditions, legal considerations and risks to your business.