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Ten things you need to know about your customers
Ten things you need to know about your customers to enable you to sell more products, more efficiently – consider who they are, what they do and why they buy.
What do you know about your customers?
Understanding your customers can help you improve your sales and marketing and offer them what they really want, ask questions like who, what, why and how.
What is your unique selling point?
Understand why customers need or want your product or service and your unique selling point (USP).
Ways to find out about your customers
Different methods of obtaining the information you require on your customers, their buying habits and preferences, such as CRM and business libraries.
Understand your customers' needs
Why understanding your customers' needs is crucial to the success of your business, no matter how good your offering is, customers must want it.
Segment your customers
Putting your customers into groups could help you understand and target their needs more effectively and identify the most and least profitable customers.
Chemical manufacturing water efficiency
How chemical industry businesses can use simple, cheap operating practices to reduce water use and save money.
Energy efficiency in paper and cardboard production
How paper and cardboard producers can cut their energy costs and meet Energy Performance Certificate requirements.
Paper manufacturing and renewable energy generation
Renewable energy sources for paper and cardboard producers, such as solar, wind and water power, and biomass.
Chemical manufacturing site pollution incident prevention
How you can prepare and deal with pollution incidents to minimise the risk of fines and clean-up costs.
Chemical manufacturing and water and sewer discharge
Types of water pollution related to chemical manufacturing, and how your business can reduce or prevent it.
Chemical manufacturing and land contamination
Types of land pollution related to chemical manufacturing, and how your business can reduce or prevent it.
Chemical manufacturing and noise pollution
How to avoid noise pollution, nuisances, and health and safety impacts from your chemical manufacturing activities.
The eCommerce Directive and the UK
What you need to do now that the eCommerce Directive no longer applies to the UK.
Types of payment cards available
An overview of payment card types - including credit, debit, charge, pre-paid, travel and purchasing cards.
Working with Northern Ireland Trading Standards Service
How Trading Standards can help your business comply with the law when a customer has lodged a complaint about your business or you need general advice.
Fair trading for businesses selling goods or services
An overview of the law relating to fair trading and how this may affect your business - including pricing and product description.
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing.
Review and evaluate your current marketing spend
Factors you should consider when analysing your marketing budget such as last year’s customer spend figures and changes in the market.
How to attract, win and keep your customers
Advice on getting more business from your existing customers and on finding new customers to reach the most profitable groups.