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What is telemarketing?
Definition of telemarketing and what it can be used for, including the difference between outbound and inbound telemarketing.
Telemarketing planning
How to determine the target audience for your telemarketing campaign, and how to choose a service provider.
Targeting consumer audiences using telemarketing
How to target the correct audiences when planning telemarketing campaigns.
Telemarketing scams and legal issues
How you can protect your customers when telemarketing, and telemarketing legalities and scams to be aware of.
Placing manufactured goods on the market in Northern Ireland
What you need to do to comply with regulations on manufactured goods you place on the Northern Ireland market.
VAT rules for particular trades
Understand the VAT rules and rates for trades including builders, plumbers, plasterers and car dealers
Is private equity investment right for your business?
How to work out if private equity investment is right for your business
Find the right private equity investor
How to find out which investors to approach and make sure you're ready for investment.
Value your business for investment
How to value your business and methods of valuation used by private equity businesses
Examples of artificial intelligence use in business
Common applications of artificial intelligence technology in business, with examples of use in areas of business management, e-commerce and marketing
Innovation opportunities in manufacturing
Find out how to introduce innovative practices across your manufacturing business - from product and process improvements to equipment maintenance
Examples of digital innovation in business
Common applications of Industry 4.0 technologies in business, with examples of use in areas of design, production, customer experience, business management and more
Using technology in manufacturing
Introduction to Industry 4.0, examples of technology innovations and the latest trends in the manufacturing process
Industry 4.0 technologies
Discover the key technologies that are considered the pillars of Industry 4.0 and are transforming industries and businesses worldwide
Use social media safely
How to take measures to ensure your business is using social media safely and securely, protecting your reputation, securing data and being aware of the law.
Social media and the employment relationship
Things to consider when employees use social media including developing a social media policy, monitoring social media, legislation and network security.
Product compliance when placing certain goods on the Northern Ireland market
Guidance for businesses on EU market surveillance rules that apply to certain products placed on the Northern Ireland market.
Digital marketing plan - situation analysis
Describe the environment in which your business operates and carry out a SWOT analysis to highlight your strengths, weaknesses, opportunities and threats.
Digital marketing plan - executive summary
How to write your executive summary - the summary of key issues you will need to include in your digital marketing plan including, objectives and tactics.
Developing your digital marketing plan
Key steps to take when developing your digital marketing plan including identifying your target audience, understanding your competitors and setting objectives.