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Set up a basic online shop
Setting up a basic online shop and the equipment and hosting packages you will need including hosting and online payment system.
Benefits of selling online
The advantages to your business of selling online including operational cost savings, reduced processing cost, attracting new customers and gathering data.
Helping customers find your website
An outline of the techniques used to help customers find your online shop including search engine optimisation and pay-per-click advertising.
Avoid online selling pitfalls
How to avoid the problems associated with e-commerce websites, such as inaccurate information, poor navigation, late delivery and lack of customer support.
Floating on the stock market
The pros and cons of making a company public and how the stock market flotation process works.
Is your business suitable for the stock market?
Before you consider floating your business on the stock market, you need to determine whether it is suitable life on a public market.
Foreign currency issues when importing or exporting
What you need to know about foreign currency transactions and the key decisions you face.
Foreign currency and exchange rate risks
Why exporters and importers need to consider the implications of fluctuations in exchange rates for their business.
Advantages and disadvantages of stock market flotation
Stock market flotation can help you raise capital and realise your investment but may undermine your control of the business - consider the advantages and disadvantages
The process of floating your business on a stock market
Getting ready for a flotation - ensuring legal and regulatory compliance and making key information available.
Marketing your business in Europe
How to market your business effectively in another European country, including researching your target audience and establishing new contacts.
Forward foreign exchange contracts
When it's a good idea to agree to buy or sell a fixed amount of foreign currency on a set date.
Identify foreign exchange risks
Assessing the possible impact of exchange rate changes - and what you can do to minimise the risks.
Product packaging design: top tips
Product packaging best practice to help you create an effective and appealing packaging design for your company's products
Understand your competitors
How to identify your competitors, find out more about them and then use this information to improve your business.
Use competitor research to improve your business
The ways you can improve your business using knowledge about your competitors.
What you need to know about your competitors
Examine how your competitors do business, what they offer and how they treat their customers.
How to do competitor research
How to research your competitors using the press, exhibitions, the internet and trade associations.
Who are your competitors?
Where to look for your competitors and how to identify them using sources such as business directories, advertising and press reports.
Learn about customers’ needs from competitors
How learning about a customer's current supplier can help you, if you identify why the customer buys from a rival supplier you can work out how to better them.