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Different types of pricing tactics
Take advantage of different pricing strategies including discounting, odd value pricing, loss leaders, skimming, penetration.
Raising or lowering prices
How to analyse the impact of price changes and explain them to customers and the considerations to take before raising or lowering prices.
How to write an advertisement
The key requirements of a print advertisement - a targeted headline, well-written text and clear design, follow these guidelines to write a quality advert.
Business benefits of advertising
The different ways that advertising can raise your profile with customers and how to do it, such as providing contact details and information about products.
Types of advertising
Consider various types of advertising and choose which is best suited to your marketing goals.
Online advertising
Cost-effective ideas for advertising on the internet including advertising through your own website, other websites and through search engines.
Outdoor advertising
The advantages of outdoor advertising such as billboards, posters, buses and ambient to reach your target audience in key locations.
Ten tips for using social media
Some tips to help make your social network work for you, including choosing the right platform, planning and measuring performance.
Advantages and disadvantages of using social media
Understand how social media can benefit your business through increased brand awareness, and the potential pitfalls such as ineffective use.
Trade marks and geographical indications
Guidance for businesses and organisations on the relationship between trade marks and geographical indications (GIs)
Develop a social media strategy
Social media can help your business reach customers, sell products and manage customer enquiries, to make the most of it you should take a strategic approach.
Placing manufactured products on the market in Great Britain
What you need to do to comply with regulations on manufactured products you place on the market in Great Britain.
How you can use product design
How careful design of your products can increase your profits and reduce your production costs
Support and guidance for home heating oil suppliers
How home heating oil suppliers can comply with Trading Standards legislation and avoid consumer disputes.
Customers' rights to challenge unfair contract terms
Limits on restrictions and exclusions of liability, unfair and unclear contract terms that protect customers from businesses using unfair small print.
How can copyright help my business?
Copyright can provide an important source of income for your business – here’s how to profit from your copyright
The design audit
What is a design audit, how to conduct one, and what are the related advantages to your business
Select a commercial agent
Sources of information on commercial agents and the qualities you should look for in an agent including their history, financial security and reputation.
Design management process
Key steps involved in managing the design process - from setting the goals to evaluating results and feedback
Maximise the success of your design projects
How to use targets to evaluate the success of your design project and to identify problems