Search results
Different types of pricing tactics
Take advantage of different pricing strategies including discounting, odd value pricing, loss leaders, skimming, penetration.
Raising or lowering prices
How to analyse the impact of price changes and explain them to customers and the considerations to take before raising or lowering prices.
How to write an advertisement
The key requirements of a print advertisement - a targeted headline, well-written text and clear design, follow these guidelines to write a quality advert.
Business benefits of advertising
The different ways that advertising can raise your profile with customers and how to do it, such as providing contact details and information about products.
Types of advertising
Consider various types of advertising and choose which is best suited to your marketing goals.
Online advertising
Cost-effective ideas for advertising on the internet including advertising through your own website, other websites and through search engines.
Outdoor advertising
The advantages of outdoor advertising such as billboards, posters, buses and ambient to reach your target audience in key locations.
Retail business resource efficiency
How retail businesses can cut costs by reducing waste and using energy and water more efficiently.
Ten tips for using social media
Some tips to help make your social network work for you, including choosing the right platform, planning and measuring performance.
Advantages and disadvantages of using social media
Understand how social media can benefit your business through increased brand awareness, and the potential pitfalls such as ineffective use.
Develop a social media strategy
Social media can help your business reach customers, sell products and manage customer enquiries, to make the most of it you should take a strategic approach.
Support and guidance for home heating oil suppliers
How home heating oil suppliers can comply with Trading Standards legislation and avoid consumer disputes.
Customers' rights to challenge unfair contract terms
Limits on restrictions and exclusions of liability, unfair and unclear contract terms that protect customers from businesses using unfair small print.
Select a commercial agent
Sources of information on commercial agents and the qualities you should look for in an agent including their history, financial security and reputation.
Difference between a quotation and an estimate
The difference between a price quotation and an estimate, and when each may be appropriate.
Writing your tender
The key points your tender and covering letter should make and considerations such as who will do the research, writing and editing.
Editing your tender
Advice on the language, style and format you should use in a tender document such as consistency, clear layout and formatting.
The law on commercial agents
Understand how you must treat your commercial agent under the Commercial Agents Regulations 1993 including the legal protection they may be entitled to.
Consider the full life cycle in environmental claims
Consider whether selective environmental claims about a product or service may give an overall misleading impression.
Your brand and your staff
The role your staff plays in branding and how you can build strong relationships between your staff and your brand.