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Using your customer data to increase sales
How your customer data can be used to improve sales performance, for example through referral incentives, testimonials and email marketing.
Retain your most valuable customers
Taking care of valuable customers and building relationships through tailoring their experience, resolving problems quickly and offering preferential treatment
Off-premises consumer contracts
Providing the right information to consumers when making a contract when you are selling away from your premises, eg online, telephone or doorstep sales.
Providing consumers with contract information
Providing the right information to consumers when making a contract including a description, your address, price, additional charges and other details.
Types of consumer contract
Definitions of consumer contract types to allow traders to understand their obligations including distance, off premises, sales, service and digital contracts.
Diversify your customer base to increase sales
Focusing on the most valuable market segments while reducing risk through diversifying.
Consumer contracts
Rules governing contracts between traders and consumers including the information that consumers must receive before a sale and cooling off periods.
Right to cancel consumer contracts
The rights consumers have to cancel off-premises and distance contracts under the consumer contracts regulations within the 14 day cooling off period.
Exemptions from consumer contracts rules
Types of consumer contracts which are exempted from the new Consumer Contracts Regulations including gambling, construction, property and package travel.
Exemptions from the right to cancel consumer contracts
When consumers do not have a right to cancel during a 14 day cooling-off period – eg bespoke or perishable goods.
Consumer contracts delivery and risk
Your responsibilities when delivering goods to consumers and how risk is determined and when customers have a right to treat a contract as ended.
Consumer contracts additional charges
Consumer contract rules to protect consumers from automatically paying for additional services and goods, and costly telephone helpline charges.
The law on commercial agents
Understand how you must treat your commercial agent under the Commercial Agents Regulations 1993 including the legal protection they may be entitled to.
Marking, labelling and marketing standards for food imports and exports
Information on marking, labelling and marketing food and drink products for import for export
Prevent product safety problems
How to put processes in place at every stage to prioritise product safety.
Product safety liability and insurance
The law relating to product safety liability and why taking out product liability insurance is a good idea.
Grow your business
Browse our key guidance to help you find growth funding in Northern Ireland, and learn how you can scale up your business and grow
Running a food and drink business
Find business support and funding for the food and drink sector in Northern Ireland
Social media
How to use social media to benefit your business through strategic planning and best practise
Tender for contracts
Guidance on preparing for tenders and the tender process, including public sector contracts in Northern Ireland, Great Britain, Ireland and Europe