Search results
Criteria for selecting a supplier
Critical factors you should consider when searching for potential suppliers for your business – including whether to choose single or multiple sources of supply.
Shortlisting potential suppliers
How to shortlist reliable suppliers and choose the right ones that could meet the needs of your business.
Choosing suppliers for your business
Critical factors to consider when choosing and evaluating suppliers for your business.
How to enter and win business awards
Entering and winning business awards is a good public relations opportunity that can raise the profile of your business.
Develop your public relations plan
The elements of a public relations (PR) plan including, aim and objectives, target audience, target media, tactics, schedule, resources, budget and evaluation.
Identify your target media for public relations
Identifying the media outlets that will be most interested in giving your business coverage including local newspapers, radio and influencers.
Public relations opportunities
Advice on tailoring your public relations (PR) activities to the needs of different media outlets.
Advantages and disadvantages of public relations
Consider the advantages and disadvantages of public relations (PR) such as cost, effectiveness, measurement, influence and reach.
Online public relations
How public relations on the internet differs from traditional print media activities including how to target key influencers.
Using a public relations agency
Advice on deciding whether to use a public relations (PR) agency and on choosing which one to use.
Dealing with bad publicity
Key points to remember when responding to a negative story about your business.
Instagram for business
How Instagram works and how you can use it as part of your marketing plan.
Top tips for using Instagram for business
Tips to help you use Instagram in your business including how to set clear goals, build your following, post the right mix of content, use hashtags and take advantage of advertising options.
Digital marketing
Manage your customer database. Email marketing. Develop an e-marketing plan. Generate business from your e-marketing plan. Search engine optimisation. Pay per click advertising. Web 2.0: a guide for business. ...
Public relations (PR)
How to use the media, the internet and other sources of publicity to raise the profile of your business.
Improve your supply chain efficiency
How to integrate modern technologies into your supply chain to improve efficiency and streamline your business relationship with suppliers.
Paying your suppliers on time
Understand the importance of paying supplier invoices on time, the impact of late payment to suppliers, and how to sign up to the Prompt Payment Code.
Build strong supplier relationships
Practical tips to help you establish and maintain a good relationship with your suppliers.
Carry out supplier due diligence
What due diligence checks should you run on prospective suppliers before you enter into contract negotiations with them.
Managing supplier relationships
Key considerations around working with suppliers, including building and managing a successful relationship based on mutual gain.