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Protecting digital intellectual property
Understand the importance of digital assets - what they are, how to protect them and how to maximise their value to your business
Trade secrets and other IP protection
An overview of trade secrets, confidentiality agreements and other less common methods of protecting intellectual property
Protect your registered designs
How to protect your registered designs, manage your design rights and defend your designs against infringement
How to manage your patents
How to use and manage your patents, protect your inventions and commercialise your patented work
Manage your registered trade mark
How to renew, amend and manage registered trade marks, add new classes of goods and services and deal with trade mark infringement
Managing your copyright
How to use your copyright, license or assign your rights, and protect and benefit from your copyrighted work
Ecodesign in product and service development
What is ecodesign and how it can help you to minimise the environmental impact of your goods and services
User-centred design
Introduction to user-centred design, its benefits to your business and its role in product or service development
Designing a successful brand
How to use design to create a successful brand and build brand identity for your business
Do you need payroll software?
Not every business needs payroll software - here's how to determine if you need a computerised payroll package for your business.
Types and examples of CRM software
Understand the main types of CRM systems and find examples of outsourced, off-the-shelf and managed CRM software solutions.
What is a customer relationship management (CRM) system?
Understand what a customer relationship management system is, how it works and how it can help you turn customer data into actionable insight.
Business benefits of CRM systems
Key benefits of customer relationship management systems that can help improve customer satisfaction, retention, acquisition and processes.
Potential drawbacks of CRM systems
Understand the potential challenges and risks of implementing customer relationship management systems, and how to avoid them.
Decide if your business needs a CRM system
Six signs that will tell you if you need a customer relationship management system for your business.
Create your CRM strategy
Understand the importance of a customer relationship management (CRM) strategy and why you should create one for your business.
How to find the right CRM supplier
Key questions to ask potential suppliers when choosing a customer relationship management solution.
Payroll software
Find out how payroll software systems can help you pay your employees accurately, on time and within law.
Different types of computerised payroll systems
Different types of computer payroll systems, including basic payroll packages and fully featured online or cloud-based payroll.
Payroll software features
Features and functionality to consider when choosing payroll software, including multi-user capability and reporting options.