Search results
Evaluate advertising spend
How to plan and research your advertising to make best use of your advertising budget and evaluate and measure the success of your campaigns.
Advantages and disadvantages of face to face sales
The costs and benefits associated with selling in person such as building personal relationships and persuasion.
How to host your own business website
What hardware, software and other resources will you need to host your own business website.
Choosing a search engine optimisation agency: checklist
Use this checklist to determine whether an SEO agency is a suitable partner for your website, including avoiding unrealistic claims and checking references.
Voice search optimisation
How to optimise your website to answer smartphone and digital assistant voice search queries.
Working with a search engine optimisation agency
Learn how to work with a search engine optimisation (SEO agency), what they may be able to help you with and what to look for in a new SEO contract.
How to write an advertisement
The key requirements of a print advertisement - a targeted headline, well-written text and clear design, follow these guidelines to write a quality advert.
Product safety and metrology - Northern Ireland
Guides on specific product safety and metrology regulations for businesses placing goods on the market in Northern Ireland
Hatching eggs and chicks marketing standards
Overview of the marketing standards for hatching egg and chick producers, manufacturers, retailers and distributors.
Business contracts and fair competition
Forming contracts with other businesses, resolving disputes and competing fairly
Product safety
Laws and guidance for businesses on product safety in Northern Ireland
Promoting our business through Instagram - Ivory & Pearl
Kate Speers, owner of Ivory & Pearl, explains how they promote their business through Instagram
The Consumer Rights Act
Understand the implications of the Consumer Rights Act 2015 and the responsibilities you have under it to the consumers who buy your goods or services.
Promote your event
How to promote your event by developing a brand and creating a marketing strategy and plan for promotional tactics
Regulations and licences for events
Information about the legal requirements you should consider when organising events such as entertainment licences and health and safety regulations
Event organisation checklist
A checklist for event organisers to keep track of the planning process from the initial planning stage to the post-event evaluation
Support and funding for events
Tourism NI’s tourism event funding programme, including goals, criteria and example events which have received funding
Plan and organise an event
Set event objectives and consider the various elements of your event, such as the venue, catering and entertainment
Resource efficiency support for your hotel
Where you can get help, support and advice to improve resource efficiency in your hotel including Invest NI, the Carbon Trust and Love Food, Hate Waste
Material efficiency and reducing waste in your hotel
How to reduce waste and use materials more efficiently in areas across your hotel including procurement and office, bedroom, kitchen and cleaning consumables