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Types of business software
Understand the different types of business software, including bespoke and off-the-shelf software, and decide if you should buy or build your own applications.
Pay-per-click search advertising: seven top tips
Pay per click advertising can be a cost effective way of reaching your online audience. Follow these seven practical tips to make the most of pay per click.
Integrating pay-per-click campaigns with SEO
How to ensure you get the most out of your search marketing by integrating pay per click (PPC) advertising and search engine optimisation (SEO) tactics.
Choose the right landing page for your PPC campaign
Read about how to choose the right landing page for your pay-per-click campaign that is both relevant and encourages users to convert – eg sign up or purchase.
Setting pay-per-click campaign budgets
Information about pay per click metrics and how they will help you manage your budget.
Advantages and disadvantages of display advertising
The advantages and disadvantages of pay-per-click display advertising, how it works, when you might use it and how it is different to search advertising.
How to write effective copy for PPC ads
Read about how to write compelling copy, which is the key to converting clicks into sales, including being specific in your ad copy.
What is display advertising?
What pay-per-click display advertising is, how it works, when you might use it and how it is different to search advertising.
Pay-per-click and paid search advertising
How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.
Legal considerations for breweries, cideries and distilleries
Overview of the legal considerations when producing beer and spirits, covering premises, taxes and advertising.
Exporting and importing food and drink
Information on the requirements for exporting and importing food and drink products
Closure of landlines and fixed telephone services
Landline phones are being moved to digital technology - understand the business implications and prepare to switch to VoIP services.
Beef and veal marketing standards
Marketing standards for veal and beef importers, exporters, producers, manufacturers, retailers and distributors.
Placing a regulated product on the market
Pre-market approval procedure for food and animal feed products and processes requiring authorisation.
Food labelling: country of origin
Find out when you must label your meat, fish or seafood product with its country of origin.
Cyber Essentials scheme
Introduction to Cyber Essentials, a UK certification scheme that helps businesses protect themselves against cyber threats.
Fair trading, accurate descriptions and Trading Standards
An introduction to fair-trading laws, accurate descriptions and the role of Trading Standards and how the rules apply to your business and what you must do.
Find out about public sector contracts in Northern Ireland
Find Northern Ireland public sector tenders and more contracts across the EU.
Additional rights for consumers when they make a complaint
There are additional rights for consumers when making a complaint that other traders do not have, including the right to ask for a repair or replacement.
Consumer Rights Act 2015 - what you need to know
Main considerations businesses need to know under the Consumer Rights Act 2015 relating to the sale of goods, provision of services and digital downloads.