Search results
What is content marketing?
Why your business should consider a content marketing strategy as part of your overall marketing efforts such as social media, SEO and PR.
Types of content for marketing
The various types and formats of marketing content you can use in your content marketing strategy including blog posts, infographics and videos.
Ten ways to make your advertising campaign a success
Ten questions to help ensure your advertising campaign is working effectively including understanding the objectives and agreeing measures of effectiveness.
Checklist: choosing an advertising agency
How to help your business find the best advertising agencies by checking various factors such as memberships, specialisations, previous campaigns and clients.
Work with an advertising agency
How to get the best strategic, sales and campaign support from an advertising agency including how to choose and manage one that is right for your business.
Setting an advertising budget
How to set the right budget for your advertising campaign, and how to measure its effectiveness as a part of your overall marketing spend.
Choosing a PPC agency
When to use a PPC agency and how to find one including a list of the qualities and skills a good agency should have.
10 cyber security tips to protect your business online
Follow simple steps to increase your business' cyber security and protect assets, resources and data from cyber attacks.
Tender for public sector contracts in Northern Ireland
Northern Ireland public sector contracts, government tenders and how to access public contracts in Northern Ireland.
Northern Ireland public sector contract rules
How EU rules govern how Northern Ireland public sector contracts are advertised and processed.
Public sector opportunities in Northern Ireland
Northern Ireland public sector tendering requirements for goods and services and how to access contracts.
Weights and measures rules for licensed premises
Weights and measures rules for licensed premises including approved measures of alcohol and pricing information.
Five ways to manage your client-agency relationship
What steps you should take to manage the relationship with your advertising agency including maintaining regular contact and setting confidentiality agreements.
Food Hygiene Rating Scheme
Understand how the Food Hygiene Rating Scheme works in Northern Ireland, what the ratings mean and how to display them.
Food hygiene rating: what the ratings mean
Understand food hygiene ratings for your business, what the ratings cover, how they're given, and how often your business might be inspected.
Food safety and animal feed incidents
What to do in the event of a food or animal feed-related incident, and how to reduce the risk of one happening.
Hygiene for food businesses
Understand your legal responsibilities for hygiene as a food business, and follow best practices to maintain top hygiene standards.
Re-using food packaging - safety guidelines
When it's not advisable to re-use food packaging, and guidance on how to re-use food packaging safely.
How to prevent and manage food risks and incidents
Put measures in place to prevent food and feed incidents, and minimise food safety risks.
How to report a food or animal feed incident
Process of reporting a food or animal feed related incident and which relevant authorities to contact.