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Northern Ireland Easter licensing hours
Normal alcohol licensing hours apply over the Easter period in Northern Ireland.
Businesses that can sell alcohol
The types of premises that may apply for a licence to sell alcohol in Northern Ireland, and the conditions that apply.
Rules for selling alcohol
The rules for selling alcohol in Northern Ireland, including rules on conditions of sale, disorder, drinks promotion and children under 18.
Food labelling and packaging for export and import
Introduction to food labelling and packaging requirements for international traders.
How to get sales appointments
Getting the customer's attention and persuading them to meet you at a sales appointment by getting past the gatekeeper and handling objections
Sales meeting checklist
A step-by-step approach to the sales process from preparation and sales meetings through to closing a sale
Generating sales leads
The importance of leads and generating and qualifying sales prospects including mapping your territory and using databases
The sales meeting
How to prepare for and get the best out of your sales meeting including knowing your customer and making a presentation
How you can use mobile marketing and m-commerce
How you can choose the right strategy and platform for your mobile commerce
What are mobile marketing and m-commerce?
Which technologies allow mobile commerce such as mobile websites, apps, mobile advertising and SMS
M-commerce and mobile marketing benefits
Some of the benefits of mobile marketing and m-commerce
Advantages and disadvantages of SMS marketing
Understand the benefits that marketing by text message brings and the pitfalls and costs associated with it
Creating mobile content for your business
How to successfully reach potential customers through mobile commerce, considering the needs of mobile users
Mobile advertising
How to create an advertising campaign for mobile formats and methods for measuring success
The sales process
How to follow a step-by-step process to achieve sales, and build long-term customer relationships
Sales follow-up and relationship building
How to develop trust by ensuring a smooth transition from order to successful delivery and beyond
Make the right sales contacts
Who you should be talking to when contacting target customers and how identify decision makers
Preparing to sell
An overview of what you need to consider before your business sells anything including sales environments and channels.
Food handling and safety: checklist for importers
A checklist showing how to make sure your imported goods are safe and legal for entry into Northern Ireland.
Help and support with food labelling and packaging
Help and information for importers and exporters in the food sector for labelling and packaging.