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Intellectual property rights and your employees
How to ensure you hold the rights to any IP created by staff by stating the position in employment contracts
Intellectual property and freelance contractors
How to manage intellectual property rights if you commission work from freelancers or through work-for-hire agreements
Prevent intellectual property infringement
How to safeguard intellectual property rights by ensuring hard-copy information is kept securely and by protecting computer data
Protecting your business name and domain name
Your business name can be your most important intellectual property asset - learn how to protect it and how to register web addresses
Train employees to use computers safely
Train employees in safe computer use including correct posture, technique and breaks and also ensure homeworkers work safely and are insured and are trained
Support for developing your ideas
Where to get help to develop new product ideas if you're looking to manufacture, market, sell or license your inventions
Key elements of strategic planning
Understand the essential questions that you should consider as part of your strategic planning process
Steps in the strategic planning process
Overview of strategic planning and management, and the importance of involving different levels of staff in the process
Types of strategic planning models
Using strategic models, such as Five Forces, SWOT or PESTLE analysis, can help you assess threats and opportunities facing your business
Business growth: market research
Use market research to drive business growth and innovation and to stay ahead of the competition
Business growth strategy and planning
Maximise the chances of business growth success by carefully planning your growth strategy
Business growth: cashflow management
Cashflow issues are common in growing businesses - here's how to control working capital and manage finances for growth
Business growth: developing skills
Developing effective leadership skills and making the most of other people's abilities can help you grow your business
Measure your financial performance
Use common financial performance measures, such as profit margins and accounting ratios, to review your business finances
Employee focused performance measurement
Tools and techniques to measure and manage your employee performance more effectively
Benchmark your business performance
Use benchmarking to measure your business performance against that of your competitors as a focus for your growth strategy
Set business performance targets
How to move from performance measurement to target-setting in order to help your business improve and grow
Customer focused performance measurement
How to gather and manage information to help your business attract, retain and sell to customers
Competitor analysis
Performance metrics you can use to analyse your competitors, and how to use this information to inform your business decisions
Implementing a strategic plan
How to implement and execute your strategic plan, and monitor performance against your business' strategic objectives