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What is telemarketing?
Definition of telemarketing and what it can be used for, including the difference between outbound and inbound telemarketing.
Telemarketing planning
How to determine the target audience for your telemarketing campaign, and how to choose a service provider.
Targeting consumer audiences using telemarketing
How to target the correct audiences when planning telemarketing campaigns.
Telemarketing scams and legal issues
How you can protect your customers when telemarketing, and telemarketing legalities and scams to be aware of.
Ten tips to increase profits
Simple strategies to help you reduce costs and increase the efficiency, productivity and value of your business.
Strategies to improve sales and profitability
Increase your business' profitability by assessing your current performance, controlling costs and processes, and maximising sales.
Increase profitability through supply chain management
Examine your purchasing processes and supply chain management to identify if you can increase profitability and efficiency of your supply chain.
Continuous improvement for better profitability
Importance of reviewing productivity and market trends, and analysing your business performance, to maintain the profitability of your business.
Reduce business costs to increase profits
Analyse your direct and indirect business costs to control and reduce expenditure and maximise your profit.
Enter new markets to increase profits
Increase your profitability by extending your products and services into new sectors or territories.
Improve productivity to increase profits
Understand the relationship between productivity and profitability - their differences and impact on your business' bottom line.
Target your most profitable customers
How to identify your best customers and sell more products or services to those customers that will deliver the most profit.
Strategies to increase sales revenue
Try these strategies to increase your sales and boost the profitability of your customers, product lines and business.
Calculate your profit margins
How to work out your gross profit margin and your net profit, and use these measures to increase revenue and profitability of your business.
VAT rules for particular trades
Understand the VAT rules and rates for trades including builders, plumbers, plasterers and car dealers
Dealing with subject access requests under the UK GDPR
How to handle subject access requests effectively and within the legal timeframe under the UK General Data Protection Regulation.
Use social media safely
How to take measures to ensure your business is using social media safely and securely, protecting your reputation, securing data and being aware of the law.
Social media and the employment relationship
Things to consider when employees use social media including developing a social media policy, monitoring social media, legislation and network security.
Product compliance when placing certain goods on the Northern Ireland market
Guidance for businesses on EU market surveillance rules that apply to certain products placed on the Northern Ireland market.
Digital marketing plan - situation analysis
Describe the environment in which your business operates and carry out a SWOT analysis to highlight your strengths, weaknesses, opportunities and threats.