Search results
Creating a pay-per-click campaign
How to create a paid search marketing pay per click campaign, including the considerations you must make (such as targeting) and how to optimise the campaign.
The difference between cost and value
Understand the difference between the cost of producing your product, the price for providing it and the value customers attach to it.
Covering fixed and variable costs
Advice on how to set prices that cover fixed and variable costs including an example of how to calculate this.
Optimising PPC campaigns
How to optimise a paid search marketing pay- per- click campaign, including analysing keywords and matching options.
Advantages of open source software
Open source software offers many advantages to businesses, including lower costs, greater reliability and more security and control.
Types of business software
Understand the different types of business software, including bespoke and off-the-shelf software, and decide if you should buy or build your own applications.
Pay-per-click search advertising: seven top tips
Pay per click advertising can be a cost effective way of reaching your online audience. Follow these seven practical tips to make the most of pay per click.
Integrating pay-per-click campaigns with SEO
How to ensure you get the most out of your search marketing by integrating pay per click (PPC) advertising and search engine optimisation (SEO) tactics.
Choose the right landing page for your PPC campaign
Read about how to choose the right landing page for your pay-per-click campaign that is both relevant and encourages users to convert – eg sign up or purchase.
Setting pay-per-click campaign budgets
Information about pay per click metrics and how they will help you manage your budget.
Advantages and disadvantages of display advertising
The advantages and disadvantages of pay-per-click display advertising, how it works, when you might use it and how it is different to search advertising.
How to write effective copy for PPC ads
Read about how to write compelling copy, which is the key to converting clicks into sales, including being specific in your ad copy.
What is display advertising?
What pay-per-click display advertising is, how it works, when you might use it and how it is different to search advertising.
Pay-per-click and paid search advertising
How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.
Insurance Premium Tax
When Insurance Premium Tax is charged, the different tax rates and when you must register.
Paying National Insurance
How to pay Income Tax or Self Assessment tax bill and make National Insurance payments.
Insurance Premium Tax payments
How to pay Insurance Premium Tax.
National Insurance rates and classes
Different rates and categories of National Insurance including self-employed National Insurance rates.
Introduction to National Insurance
What National Insurance is, National Insurance classes and how much you need to pay.
Landfill Tax manuals, forms and reference material
Access the manuals, forms, and reference materials for Landfill Tax.