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Influencer marketing
A definition of influencer marketing and a list of the advantages and disadvantages of using online influencers to promote your business.
Measure and monitor your X activity
Analyse important X metrics like reach and engagement to help your business effectively market to your online audience and continuously improve.
Content marketing
Content marketing can help you build relationships with potential customers and increase brand awareness.
Advantages and disadvantages of content marketing
The main advantages of content marketing such as customer loyalty and increased web traffic, and the challenges such as skills and time resources.
Creating content for marketing campaigns
How to create content that is valuable to your audience, including getting the headline right and using evergreen and topical content.
Content marketing strategy and planning
How to plan and take a strategic approach to content marketing, including, setting objectives, targeting, idea generation and evaluation.
What is content marketing?
Why your business should consider a content marketing strategy as part of your overall marketing efforts such as social media, SEO and PR.
Types of content for marketing
The various types and formats of marketing content you can use in your content marketing strategy including blog posts, infographics and videos.
Alcohol duties guidance
Guidance for various alcohol duty including beer, cider, wine and spirits.
10 cyber security tips to protect your business online
Follow simple steps to increase your business' cyber security and protect assets, resources and data from cyber attacks.
Tender for public sector contracts in Northern Ireland
Northern Ireland public sector contracts, government tenders and how to access public contracts in Northern Ireland.
Public sector opportunities in Northern Ireland
Northern Ireland public sector tendering requirements for goods and services and how to access contracts.
Weights and measures rules for licensed premises
Weights and measures rules for licensed premises including approved measures of alcohol and pricing information.
Protecting consumers' economic and legal interests in the EU
Consumer rights protection in the European Union for transactions involving holidays, credit, toys, chemicals, financial services, energy and online purchases.
Product labelling and packaging in the EU
EU rules and regulations relating to product labelling and packaging including product origin and production, genetic modification, food, nutrition and plastics.
Providing consumer information in the EU
How to find and provide product information to your customers while complying with European Union regulations that aim to protect consumers from being mislead
Consumer safety in the EU
Rules and regulations in the European Union to ensure products are not dangerous to consumers, for instance cosmetics, foodstuffs, toys and explosives.
Accurate descriptions: Used vehicle sales
How to describe used vehicle sales in a lawful way in line with consumer protection legislation.
Climate Change Levy: register, calculate and report
How to register, keep records, calculate what you owe and report Climate Change Levy.
CIS forms, publications and manuals
Forms, publications and manuals for the Construction Industry Scheme.