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Use a SWOT analysis to find business (video)
Watch this short video tutorial to learn how to identify the strengths, opportunities, weaknesses and threats to your business.
Knowledge management and business growth
Introduction to knowledge management, its benefits to your business, and knowledge management best practices.
Win business from big clients: eight top tips
Practical tips to help you attract large customers, pitch to big clients and win their business.
Marketing your business' unique selling proposition
What is a unique selling proposition, how to create a USP for your business and communicate it to your customers.
Advantages and disadvantages of knowledge management
Understand the role of knowledge management processes in business, their benefits and common challenges to overcome.
Identify business knowledge sources
Understand where your business knowledge comes from and how to tap into it.
What is knowledge in business?
Discover the different types of business knowledge, their inherent value and their role in your business strategy.
Grow your business organically
Difference between organic and inorganic business growth; their pros and cons, and how to grow your business organically.
Compete to win business
How to overcome competition in business and find ways to win customers and business from your competitors.
Find new business opportunities
How to spot new business opportunities, find ways to exploit them and successfully compete for new business.
Understand your competitors
How to identify your competitors, find out more about them and then use this information to improve your business.
Use competitor research to improve your business
The ways you can improve your business using knowledge about your competitors.
What you need to know about your competitors
Examine how your competitors do business, what they offer and how they treat their customers.
How to do competitor research
How to research your competitors using the press, exhibitions, the internet and trade associations.
Who are your competitors?
Where to look for your competitors and how to identify them using sources such as business directories, advertising and press reports.
Learn about customers’ needs from competitors
How learning about a customer's current supplier can help you, if you identify why the customer buys from a rival supplier you can work out how to better them.
Ten things you need to know about your customers
Ten things you need to know about your customers to enable you to sell more products, more efficiently – consider who they are, what they do and why they buy.
What do you know about your customers?
Understanding your customers can help you improve your sales and marketing and offer them what they really want, ask questions like who, what, why and how.
What is your unique selling point?
Understand why customers need or want your product or service and your unique selling point (USP).
Ways to find out about your customers
Different methods of obtaining the information you require on your customers, their buying habits and preferences, such as CRM and business libraries.