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Protecting your intellectual property abroad
Understand how to secure and enforce your intellectual property rights internationally, and register your patents, trade marks and designs overseas
Branding and design
Creating a successful brand and using design throughout your business
Traditional marketing
The basics of traditional and offline marketing tactics such as advertising, PR and direct marketing
Manage your research, design and development
How to manage your design, research and development projects to adapt to customers' changing requirements
Make best use of standards
Introduction to the different technical, management and best practice standards, and their benefits to your business
Competing fairly
How to ensure your business complies with competition law
Use innovation to start or grow your business
What is innovation and why should new and existing businesses innovate in order to increase their efficiency and profitability
Find support for inventors
Support and advice for inventors and businesses developing innovative ideas, products and technologies in Northern Ireland
Start a sales forecasts
How to use last year's sales as a starting point for your forecast of next year's sales to help manage your business more effectively.
Price comparison rules: competitors
Complying with the law when you compare your selling prices to the prices that other traders charge and avoiding giving misleading pricing information.
Price comparison rules
How to stay within the law when you make price comparisons for your products or services and avoid giving misleading pricing information.
Price comparison rules: previous prices
Complying with the law when you compare your new selling prices to prices you charged previously and prevent giving out misleading information.
Pricing inspections
What to expect when a trading standards officer visits your premises.
Pricing information
Guidance for traders on the regulations covering selling price information they provide to consumers to prevent misleading them.
Implementing e-commerce
The different technology-related decisions to consider prior to introducing an e-commerce service including specification, domain name and web hosting.
Customers' key rights when buying or hiring goods
How to make sure your products meet the rights of customers by ensuring they match the description, are of satisfactory quality and are fit for purpose.
Customers' rights to challenge unfair contract terms
Limits on restrictions and exclusions of liability, unfair and unclear contract terms that protect customers from businesses using unfair small print.
Customer complaint exemptions
Circumstances in which customers can't reject goods, including the time frame in which they have to complain and exemptions such defects that are pointed out.
Customer rights for unsatisfactory services
Customers' rights if services are unsatisfactory or overdue, or costs are unreasonable, and the obligations of service providers including the information they must supply.
Customers' key rights when buying services
How to make sure your services meet the rights of customers by meeting your duties to deliver services with reasonable care and skill, within reasonable time.