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Enter new markets to increase profits
Increase your profitability by extending your products and services into new sectors or territories.
Improve productivity to increase profits
Understand the relationship between productivity and profitability - their differences and impact on your business' bottom line.
Target your most profitable customers
How to identify your best customers and sell more products or services to those customers that will deliver the most profit.
Strategies to increase sales revenue
Try these strategies to increase your sales and boost the profitability of your customers, product lines and business.
Calculate your profit margins
How to work out your gross profit margin and your net profit, and use these measures to increase revenue and profitability of your business.
Examples of artificial intelligence use in business
Common applications of artificial intelligence technology in business, with examples of use in areas of business management, e-commerce and marketing
Innovation opportunities in manufacturing
Find out how to introduce innovative practices across your manufacturing business - from product and process improvements to equipment maintenance
Examples of digital innovation in business
Common applications of Industry 4.0 technologies in business, with examples of use in areas of design, production, customer experience, business management and more
Using technology in manufacturing
Introduction to Industry 4.0, examples of technology innovations and the latest trends in the manufacturing process
Industry 4.0 technologies
Discover the key technologies that are considered the pillars of Industry 4.0 and are transforming industries and businesses worldwide
Use social media safely
How to take measures to ensure your business is using social media safely and securely, protecting your reputation, securing data and being aware of the law.
Social media and the employment relationship
Things to consider when employees use social media including developing a social media policy, monitoring social media, legislation and network security.
Product compliance when placing certain goods on the Northern Ireland market
Guidance for businesses on EU market surveillance rules that apply to certain products placed on the Northern Ireland market.
Digital marketing plan - situation analysis
Describe the environment in which your business operates and carry out a SWOT analysis to highlight your strengths, weaknesses, opportunities and threats.
Digital marketing plan - executive summary
How to write your executive summary - the summary of key issues you will need to include in your digital marketing plan including, objectives and tactics.
Developing your digital marketing plan
Key steps to take when developing your digital marketing plan including identifying your target audience, understanding your competitors and setting objectives.
Legal considerations in digital marketing
Make sure your digital marketing activities comply with regulations such as the Privacy and Electronic Communications Regulations.
Digital marketing plan - objectives
How to outline what you want to achieve from your digital marketing, and how you intend to do this using SMART goals.
How to create customer personas
Creating an online customer persona can help you target your marketing messages to the right audience as part of your digital campaign.
Digital marketing plan - tactics
How to describe how you are going to achieve your goals through various digital marketing channels and how you will measure and quantify success.