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The purpose of strategic planning
Understand what is meant by strategic planning, what the process entails, and the purpose it serves in your business
Importance of business growth
Understand why growth is good for business, common reasons for growth and how to identify growth opportunities.
Business growth strategies
Different types of business growth strategies, and how to use tools such as the Ansoff matrix to assess the benefits and risks of each option.
Use a SWOT analysis to find business (video)
Watch this short video tutorial to learn how to identify the strengths, opportunities, weaknesses and threats to your business.
Knowledge management and business growth
Introduction to knowledge management, its benefits to your business, and knowledge management best practices.
Win business from big clients: eight top tips
Practical tips to help you attract large customers, pitch to big clients and win their business.
Marketing your business' unique selling proposition
What is a unique selling proposition, how to create a USP for your business and communicate it to your customers.
Advantages and disadvantages of knowledge management
Understand the role of knowledge management processes in business, their benefits and common challenges to overcome.
Identify business knowledge sources
Understand where your business knowledge comes from and how to tap into it.
What is knowledge in business?
Discover the different types of business knowledge, their inherent value and their role in your business strategy.
Grow your business organically
Difference between organic and inorganic business growth; their pros and cons, and how to grow your business organically.
Compete to win business
How to overcome competition in business and find ways to win customers and business from your competitors.
Find new business opportunities
How to spot new business opportunities, find ways to exploit them and successfully compete for new business.
Product packaging design: top tips
Product packaging best practice to help you create an effective and appealing packaging design for your company's products
Understand your competitors
How to identify your competitors, find out more about them and then use this information to improve your business.
Use competitor research to improve your business
The ways you can improve your business using knowledge about your competitors.
What you need to know about your competitors
Examine how your competitors do business, what they offer and how they treat their customers.
How to do competitor research
How to research your competitors using the press, exhibitions, the internet and trade associations.
Who are your competitors?
Where to look for your competitors and how to identify them using sources such as business directories, advertising and press reports.
Learn about customers’ needs from competitors
How learning about a customer's current supplier can help you, if you identify why the customer buys from a rival supplier you can work out how to better them.