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Negotiate a contract with an advertising agency
What you should include in any formal arrangements your business makes with a new advertising agency including contract length, campaign details and objectives.
Using the UKNI marking
Find out if you will need to use the new UKNI marking on products you manufacture or handle, and how to use it.
Business benefits of artificial intelligence
Find out about the advantages of artificial intelligence, including how AI can help you to reduce operational costs, increase efficiency, grow revenue and improve customer experience
Choose the right designer for your project
How to evaluate, shortlist and select a designer or a design agency that will fit your design project and budget needs
Key things to agree with your designer
What are the main things you should discuss with your designer, including objectives, budget, timescales and intellectual property rights
Create an effective design team
Find out how to form a good design team for your business’ project and what design team roles you may need to consider
Risk management process
Risk management process involves five crucial steps that can help you identify, assess and mitigate risks to your business
Manage your design project effectively
Understand how to efficiently manage and review your design project during different stages of the design process
Reasons to hire a professional designer
Find out how the right designer or design agency can help you improve your product, packaging, brand and sales
Industry 4.0 challenges and risks
Find out about the risks of Industry 4.0 for your business, and possible limitations of these new digital industrial technologies
Write an effective design brief
How to write an effective design brief that will help your designer understand your design problem and deliver the right solution
Business growth through acquisition, mergers and partnerships
Understand the power of partnerships in business and how to use acquisitions, joint ventures and mergers to grow your company.
Planning for business growth (video)
Watch our short video tutorial to find out how to carry out a business review and prepare your business for growth.
Product development strategy
How to create a product development strategy and use tactics such as brand expansion to increase your sales and market share.
Market development strategy
How to create a market development strategy and use pricing, distribution and promotional tactics to increase your sales and market share.
Market penetration strategy
Understand what market penetration is, how to measure it and tactics to use to help you gain market share or grow revenue through sales.
Financing for business growth
Introduction to financial planning for growth, including equity, venture capital and funding from business angels.
Business assets
Introduction to business assets, including keeping asset records, valuing assets, selling assets and asset protection.
Improve the way your business operates (video)
Video explaining how to change the way your business operates to improve performance.
Difference between assets and liabilities
Assets are resources that you own, while liabilities are obligations that you have – the difference between them is your equity in the company.