Search results
Integrating pay-per-click campaigns with SEO
How to ensure you get the most out of your search marketing by integrating pay per click (PPC) advertising and search engine optimisation (SEO) tactics.
Choose the right landing page for your PPC campaign
Read about how to choose the right landing page for your pay-per-click campaign that is both relevant and encourages users to convert – eg sign up or purchase.
Setting pay-per-click campaign budgets
Information about pay per click metrics and how they will help you manage your budget.
Advantages and disadvantages of display advertising
The advantages and disadvantages of pay-per-click display advertising, how it works, when you might use it and how it is different to search advertising.
How to write effective copy for PPC ads
Read about how to write compelling copy, which is the key to converting clicks into sales, including being specific in your ad copy.
What is display advertising?
What pay-per-click display advertising is, how it works, when you might use it and how it is different to search advertising.
Pay-per-click and paid search advertising
How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.
Insurance Premium Tax
When Insurance Premium Tax is charged, the different tax rates and when you must register.
Paying National Insurance
How to pay Income Tax or Self Assessment tax bill and make National Insurance payments.
Insurance Premium Tax payments
How to pay Insurance Premium Tax.
National Insurance rates and classes
Different rates and categories of National Insurance including self-employed National Insurance rates.
Introduction to National Insurance
What National Insurance is, National Insurance classes and how much you need to pay.
Landfill Tax manuals, forms and reference material
Access the manuals, forms, and reference materials for Landfill Tax.
National Insurance numbers
Find a lost National Insurance number, apply for one, or get a National Insurance number for a looked after child.
Money Laundering Regulations
Understand the regulations with regards to money laundering and how they may apply to you and your business.
Landfill Tax: introductory guidance
Guidance on registering and changing your details for Landfill Tax as well as filing returns, keeping records, and appeals.
Introduction to PAYE and payroll
Understand Pay As You Earn (PAYE) requirements and how to run a payroll as an employer.
Log in to PAYE Online for employers
Access tax codes and notices about your employees, and view payroll reports you've sent and anything you owe to HMRC.
Landfill Tax payments and reliefs
How to pay your Landfill Tax.
Making Tax Digital for VAT
Check if you need to follow HM Revenue & Custom's rules for Making Tax Digital for VAT, find software, and sign up.