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Advantages and disadvantages of Software as a Service (SaaS)
Consider the main SaaS advantages and disadvantages to your business before you decide to use cloud applications.
How to choose software for your business
How to select the right software, determine your software requirements, document your business processes and purchasing considerations
Product safety advice for businesses supplying goods in Northern Ireland
Guidance on ensuring products are safe and compliant with product safety laws that apply to the products supplied by your business.
Develop a digital marketing plan
What are the key components of a digital marketing plan, how to write each important section and what benefits can such a plan deliver to your business.
Understanding the law on product safety in Northern Ireland
Understand the basics of product safety law in Northern Ireland.
Computer hardware for business
How to assess your IT needs and get the right computer hardware to meet your business requirements.
Fulfilling online orders
The main issues to consider when delivering products to online customers once a purchase has been made including how to implement a fulfilment service.
Privacy and data protection in direct marketing
What steps you must take to protect your customers' privacy and data and comply with the law when carrying out email, telephone or any other direct marketing.
How to deliver online orders to meet customer expectations
Points to consider when setting up a fulfilment service that meets your customer's expectations including personalised orders and delivery status tracking.
Outsourcing the delivery of your goods
The benefits of outsourcing order fulfilment and how to choose the right partner who is dedicated to representing your brand and provides good customer service.
Delivering digital products
The different approaches that can be taken to deliver digital products to your customers including email, autoresponders, download pages and software options.
Physical delivery of goods
The main considerations if your business needs to physically deliver goods ordered online to customers including distribution channels and tracking goods.
Automated order processing
The role of an effective automated internal order processing system in a successful fulfilment process as part of delivering your customers’ online.
Digital rights management
The role of digital rights management in the protection of intellectual property for digital goods supplied through online downloads such as software and music.
Data Protection Act
How rules on data protection are likely to affect your business including what personal information you store, how long you retain personal information, how it is stored and what it may be used for.
Common e-commerce pitfalls
Common factors that result in e-commerce systems not achieving their full potential and how to overcome the challenges and pitfalls of selling online.
Frequently asked questions about email marketing data protection
Some frequently asked questions about data protection in marketing including advertising for third parties, email marketing lists and similar products and services.
Electronic, email and telephone marketing regulations
Email, telephone and fax marketing regulations including rules about opting-in and opting-out of email communications and the telephone preference service.
The Privacy and Electronic Communications Regulations
The practical steps you can take to make sure your e-marketing complies with the privacy regulations.
Data protection when buying marketing databases
Your responsibilities when buying personal information for marketing purposes including informing individuals and seeking consent.