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Intellectual property crime and your business
IP crime is widespread and growing, and has serious economic, quality and safety impacts
Protecting intellectual property
How to conduct an audit of your business' intellectual property rights and take steps to protect and secure your IP
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Get patent protection for your business
Find out how to patent a product, and protect your ideas or inventions by applying for a patent and securing your patent rights
Trade marks
Introduction to trade marking – how to choose, search for, register and protect trade marks in the UK or abroad
Design right and registration
How to protect the value of your designs through unregistered design rights and design registration
Copyright for your business
What is copyright, how to use this legal right to protect your creative work and what to do if someone violates it
Protecting your intellectual property abroad
Understand how to secure and enforce your intellectual property rights internationally, and register your patents, trade marks and designs overseas
Branding and design
Creating a successful brand and using design throughout your business
Traditional marketing
The basics of traditional and offline marketing tactics such as advertising, PR and direct marketing
Manage your research, design and development
How to manage your design, research and development projects to adapt to customers' changing requirements
Competing fairly
How to ensure your business complies with competition law
Use innovation to start or grow your business
What is innovation and why should new and existing businesses innovate in order to increase their efficiency and profitability
Find support for inventors
Support and advice for inventors and businesses developing innovative ideas, products and technologies in Northern Ireland
Start a sales forecasts
How to use last year's sales as a starting point for your forecast of next year's sales to help manage your business more effectively.
Price comparison rules: competitors
Complying with the law when you compare your selling prices to the prices that other traders charge and avoiding giving misleading pricing information.
Price comparison rules
How to stay within the law when you make price comparisons for your products or services and avoid giving misleading pricing information.
Price comparison rules: previous prices
Complying with the law when you compare your new selling prices to prices you charged previously and prevent giving out misleading information.
Pricing inspections
What to expect when a trading standards officer visits your premises.
Pricing information
Guidance for traders on the regulations covering selling price information they provide to consumers to prevent misleading them.