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Targeting consumer audiences using telemarketing
How to target the correct audiences when planning telemarketing campaigns.
Telemarketing scams and legal issues
How you can protect your customers when telemarketing, and telemarketing legalities and scams to be aware of.
Personal protective equipment exemptions
Check if personal protective equipment exemptions apply or if there is an exemption such as equipment for playing competitive sports or non-protective clothing.
Appoint a competent person for health and safety
Your legal duty to appoint a competent person to advise on health and safety, including external sources of help and how to choose the right person.
Train staff to avoid repetitive strain injury
Training your staff in order to minimise the risks from repetitive strain injury by teaching them to be aware of the symptoms of RSI and reduce risks.
Causes of repetitive strain injury at work
The types of activities that can lead to repetitive strain injury, and types of worker that are particularly at risk including risks from cold and vibration.
Event safety: important contacts
As an event organiser, you should keep in touch with organisations such as your local council, the PSNI, the fire brigade, first aid providers, the ambulance service and your insurer.
Types of PPE: eyewear
Providing the correct level of eye protection for your workforce and yourself including equipment such as goggles, what to consider and who will need it.
Health and safety management standards
What management systems are and key health and safety standards from the British Standards Institution (BSI), including BS OHSAS 18001, 18002 and BS 18004.
Use social media safely
How to take measures to ensure your business is using social media safely and securely, protecting your reputation, securing data and being aware of the law.
Social media and the employment relationship
Things to consider when employees use social media including developing a social media policy, monitoring social media, legislation and network security.
Product compliance when placing certain goods on the Northern Ireland market
Guidance for businesses on EU market surveillance rules that apply to certain products placed on the Northern Ireland market.
Digital marketing plan - situation analysis
Describe the environment in which your business operates and carry out a SWOT analysis to highlight your strengths, weaknesses, opportunities and threats.
Digital marketing plan - executive summary
How to write your executive summary - the summary of key issues you will need to include in your digital marketing plan including, objectives and tactics.
Developing your digital marketing plan
Key steps to take when developing your digital marketing plan including identifying your target audience, understanding your competitors and setting objectives.
Legal considerations in digital marketing
Make sure your digital marketing activities comply with regulations such as the Privacy and Electronic Communications Regulations.
Digital marketing plan - objectives
How to outline what you want to achieve from your digital marketing, and how you intend to do this using SMART goals.
How to create customer personas
Creating an online customer persona can help you target your marketing messages to the right audience as part of your digital campaign.
Digital marketing plan - tactics
How to describe how you are going to achieve your goals through various digital marketing channels and how you will measure and quantify success.
Digital marketing plan template
Downloadable template to help you write a written document that outlines your digital plan, from executive summary and situation analysis to tactics and budget.