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Developing a sustainable transport policy for our employees - Allstate NI (video)
Video case study of how Allstate NI implemented a workplace travel plan to save money for employees and the business.
How to move goods by air
How to comply with requirements for customs and the key documents you'll need to transport goods by air.
Insurance for international road transport
How to insure your goods against loss, damage and delay for international trade when using road transport.
Different road haulage vehicles
An overview of the key characteristics of the main vehicles used for road haulage in international trade.
Airfreight documentation
An overview of some of the common paperwork required when you're sending airfreight consignments.
Airfreight insurance
How to protect your airfreight consignments with insurance cover in the event of loss or damage.
Airfreight rates
An overview of the basic costs of airfreight, your VAT obligations and other additional expenses.
Six tips for successful primary market research
When you carry out field research to gather market information – ask the right questions, talk to the right people, interpret carefully and be impartial.
Customer research: what you need to know
The key things to find out about your customers and the factors that influence their buying decisions including loyalty, satisfaction and service.
Should I use a market research agency?
How to choose between alternative methods of completing field research and how to find professional researchers if you decide to outsource your field research.
Market trends and competitor intelligence
Key things to find out about your market to remain competitive including the demand for your product or service, market trends and competitors’ plans.
Three market research pitfalls to avoid
Points to bear in mind while utilising the published market data you've gathered: be cautious about out-of-date information and misleading averages.
Five tips for effective market research
Tips to improve the quality of your market research – from using field research and market reports to interpreting the data.
Plan your field research
How to plan your field research for gathering market information including surveys, interviews, observation research and experiments such as blind taste tests.
Measure and monitor your Facebook activity
How to track the success of your business’ Facebook activity using Insights, and use this information to post better content and improve audience engagement
Set up and run a Facebook business page
How Facebook works, how to set up a page and how you can use it as part of your marketing plan to reach your audience and engage wit customers online
Developing your sales forecast
How to improve the accuracy of your forecast by breaking down your sales figures into smaller categories such as by product, market, region or customer.
Sales forecast assumptions
How to build expected changes in your business relating to factors such as your products and your market into a sales forecast.
Plan and forecast sales
How to use sales forecasting, a monthly prediction of your sales, to improve the management of your business and avoid cashflow problems.
Advantages and disadvantages of Facebook for business
The advantages of a Facebook businesses account such as targeted advertising and customer engagement and the disadvantages such as getting negative feedback.