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Data protection and direct marketing
Tell people who you are, how you will use their information and if you will pass it on to other businesses to comply with data protection regulations.
Using cookies and the law
You must be open about what cookies do, how and why you use cookies and provide instructions on how to turn them off to comply with electronic communications regulations.
E-commerce pitfalls - design and usability concerns
Understand the importance of good design and usability in the success of your e-commerce site and avoid the common pitfalls of e-commerce design.
E-commerce pitfalls - order fulfilment issues
How problems with order fulfilment can impact upon the ongoing relationship with your customer and become a barrier to repeat purchases.
E-commerce pitfalls - marketing considerations
Understand why effective marketing is such a vital element in the success of your e-commerce site including developing a plan and using the right tactics.
E-commerce pitfalls - shopping cart problems
Identifying problems that can occur at the checkout stage of your e-commerce site and how to avoid them to help increase your online sales.
E-commerce pitfalls - content problems
Ensuring that the content of your e-commerce site meets the expectations of your users and is accurate, easy to read, regularly updated and interesting.
E-commerce pitfalls - security weaknesses
Understand how security weaknesses can threaten the successful operation of your e-commerce business including issues like hacking, data leaks and DOS attacks.
E-commerce pitfalls - lack of planning
How a lack of effective planning, targets and focus can lead to problems with your e-commerce system and create issues as you try to sell your products online.
Selling effectively on eBay
How to successfully sell your products on eBay including getting your items found by potential customers and how to increase your schemes.
Getting started on eBay
The basics of get started selling products on eBay including creating an account and listing and the different fees and rules.
Investment Fund for Northern Ireland
The fund offers two different commercial finance options of loans ranging from £25,000 to £2 million and equity investments up to £5 million.
Product strategy - positioning and differentiation
How to focus on your existing products or services and position them to meet your customers’ needs and distinguish them from your competitors.
Key elements of a successful marketing strategy
The questions you should ask yourself before drawing up or reviewing your marketing strategy including customer segmentation, targeting and promotion.
How to make your marketing strategy a success
Useful tips and pitfalls to avoid when drawing up your marketing strategy including focusing on the market, following up and noticing the competition.
Product portfolio - product life cycle
How to manage product life cycles and portfolios in order to increase the success of your product from introduction through to maturation and decline.
Developing your promotional strategy
How to develop your promotional strategy to reach the largest number of customers in your target market using the right mix of tactics such as advertising.
Define your target market
Identify your target market and work out how your product benefits that market as part of your marketing strategy in order to sell effectively and profitably.
SWOT and PEST analysis
How to identify your business' strengths and weaknesses using SWOT and PEST analyses to examine your business and the external environment.
Inclusive Smart Solutions programme
Innovation programme to increase participation of low-income and vulnerable consumers in the emerging smart, flexible energy system.