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Cost-plus versus value-based pricing
The pros and cons of setting prices linked to costs or pegging prices against the benefits you offer customers.
Print advertising
The advantages and disadvantages of press and print advertising, the options and types of publication you can choose to advertise in.
Plan an advertising campaign
Maximise the impact of your advertising by getting your message and your timing right, and making sure you reach the right audiences as per your marketing plan.
Different types of pricing tactics
Take advantage of different pricing strategies including discounting, odd value pricing, loss leaders, skimming, penetration.
Raising or lowering prices
How to analyse the impact of price changes and explain them to customers and the considerations to take before raising or lowering prices.
How to write an advertisement
The key requirements of a print advertisement - a targeted headline, well-written text and clear design, follow these guidelines to write a quality advert.
Payroll software: what it can and can't do
Understand what payroll software can and can't do, its capabilities and inputs required for pay rates, deductions and hours worked.
Choosing a payroll software supplier
How to choose a payroll software provider and understand the different factors, including electronic filing, operating costs and software updates.
Advantages and disadvantages of outsourcing your payroll
Understand the benefits and risks to your business of outsourcing your payroll to an accountant or a specialist payroll company.
Business benefits of advertising
The different ways that advertising can raise your profile with customers and how to do it, such as providing contact details and information about products.
Types of advertising
Consider various types of advertising and choose which is best suited to your marketing goals.
Online advertising
Cost-effective ideas for advertising on the internet including advertising through your own website, other websites and through search engines.
Outdoor advertising
The advantages of outdoor advertising such as billboards, posters, buses and ambient to reach your target audience in key locations.
Ten tips for using social media
Some tips to help make your social network work for you, including choosing the right platform, planning and measuring performance.
Different types of computerised payroll systems
Different types of computer payroll systems, including basic payroll packages and fully featured online or cloud-based payroll.
Advantages and disadvantages of using social media
Understand how social media can benefit your business through increased brand awareness, and the potential pitfalls such as ineffective use.
Advantages and disadvantages of payroll software
Compare the pros and cons of computerised payroll over manual processing to help you decide which method is most suitable for your business.
Website layout and wireframing
Understand what makes a good website layout and hierarchy – and how to achieve this with wireframing and good design practices.
Plan your website content and structure
How to come up with content ideas, and plan, prioritise and organise information for your website.
Do you need payroll software?
Not every business needs payroll software - here's how to determine if you need a computerised payroll package for your business.