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Sales and marketing
Information guides on all aspects of business sales of products and services to marketing, both online and via traditional methods
Selling overseas
Preparing to export. Exporting - an overview. Entering overseas markets. Intellectual property protection overseas. Ethical trading. Manage the risks of exporting. CE marking.
Selling online
Accepting online payments. Create an online shop. Search engine optimisation. Pay per click advertising. Distance selling and online trading. Fulfilling online orders. Planning for e-commerce.
Tourism
Guidance on starting and growing a tourism business, legal requirements and getting a tourism business certified, quality grading, niche tourism opportunities, selling online and using resources efficiently
IT - find a case study
Case studies to help you discover how UK and Northern Ireland businesses manage their IT systems, data and cyber security
Sales and marketing - find a case study
Examples of businesses in Northern Ireland who have overcome sales and marketing challenges
Discrimination and equality in tourism businesses
Disability and discrimination laws for accommodation providers and what they mean for your business.
What is a cartel?
An overview of how a cartel is defined by law and the penalties you and your business could face if it trades in one
Competition law
Understand how the Competition Act 1998 and the Enterprise Act 2002 affect your business
Price-fixing and other anti-competitive agreements
The law relating to price fixing and other agreements between businesses to restrict competition
Optimising content for mobile devices
How to make sure your mobile website is accessible and easy to use
Negotiate and close the sale
How to manage a negotiation, and ways of getting the client to commit to your product or service
Who is involved in an e-commerce project?
An overview of the range of interested parties involved in an e-commerce project including marketing and IT and external suppliers
Online selling
How your business can successfully use the internet to sell its products or service including creating an online shop and marketing online
Packaging and labelling for export
What packaging and labelling considerations businesses should consider when exporting goods including local rules and language.
Product packaging design
How the design of your packaging can help you sell your goods and build your brand.
Packaging - environmental considerations
Environmental regulations and considerations when designing packaging including reducing the weight and volume and your duty of care for waste.
Support and guidance for home heating oil suppliers
How home heating oil suppliers can comply with Trading Standards legislation and avoid consumer disputes.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Branding and design
Creating a successful brand and using design throughout your business