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Trade shows and exhibitions
Getting the most out of trade shows and exhibitions including choosing the correct trade show to attend locally and internationally.
Exhibition legal issues
Ensure your stand is accessible and meets legal safety standards, and that you comply with rules on sale of goods.
Choose the right trade fair
Research and identify the most suitable trade fair for your industry sector whether you are exhibiting or attending as a delegate.
Tourist accommodation cancellation, charges and refunds
How to deal with guest cancellations, cancellation charges and refunds if your offer tourist accommodation.
Claiming damages when a guest cancels an accommodation booking
What you should do if a guest cancels their accommodation booking, therefore breaching a contract with you, including how to claim damages.
What if I cancel a guest's accommodation booking?
If you cancel an accommodation booking you’ve already accepted you should find them alternative accommodation or be liable for damages.
When a guest refuses the accommodation they booked
What to do if a customer refuses to accept tourist accommodation they have booked with you.
Tourist accommodation: responsibility for guest's belongings and luggage
Your responsibilities for safekeeping, and your rights to retain, your guest's belongings.
Tourist accommodation: reselling electricity, gas and utilities
The rules for reselling gas and electricity, charging for telephone calls and providing water from private supply.
Keeping a guest register in your tourist accommodation business
Why you must keep a guest register if you run a hotel, bed and breakfast, hostel or any other accommodation business, and what you need to record in it.
Data protection in tourism businesses
All tourist accommodation businesses must keep a guest register – be aware of your responsibilities to keep this data secure.
Advantages and disadvantages of email marketing
Email marketing can be a cost-effective way to reach your audience that can drive results, consider the pros and cons to make it work for your business.
Build your email marketing list
How to encourage people to sign up to receive your marketing emails through communicating the benefits, offering exclusive content, discounts and incentives.
Email marketing and privacy law
How to comply with legal obligations when sending electronic mail, including observing the Privacy and Electronic Communications regulations and opt-ins.
Five email marketing essentials to make your campaign a success
Key steps to maximise the impact of your email marketing campaigns including crafting the perfect subject line and keeping it relevant, engaging and consistent.
Measure performance and improve your email marketing campaigns
Analyse the data to monitor the performance of your email marketing campaigns so that you can measure your success and make changes to improve future campaigns.
Email marketing list opt-ins and opt-outs
Opt-in and opt-out procedures for email marketing messages, what type of opt-in and opt-outs mean for your business, and how to follow data protection rules.
Creating engaging content for your email marketing
What to include in your email marketing to increase click through rates including email headers, amount of content, calls-to action, images and text.
Rules about buying email databases
The laws relating to marketing databases regarding issues such as opt-ins, opt-outs, obtaining consent, privacy and data protection.
Email marketing and data protection
When you are allowed to provide an individual's personal information to a third party – you must take measures to protect customers’ personal information.