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Identify your most valuable customers
Using sales records to identify your most profitable customers, for example those who pay quickly, buy high-margin profits or always pay full price.
Using your customer data to increase sales
How your customer data can be used to improve sales performance, for example through referral incentives, testimonials and email marketing.
Retain your most valuable customers
Taking care of valuable customers and building relationships through tailoring their experience, resolving problems quickly and offering preferential treatment
Off-premises consumer contracts
Providing the right information to consumers when making a contract when you are selling away from your premises, eg online, telephone or doorstep sales.
Providing consumers with contract information
Providing the right information to consumers when making a contract including a description, your address, price, additional charges and other details.
Types of consumer contract
Definitions of consumer contract types to allow traders to understand their obligations including distance, off premises, sales, service and digital contracts.
Diversify your customer base to increase sales
Focusing on the most valuable market segments while reducing risk through diversifying.
Consumer contracts
Rules governing contracts between traders and consumers including the information that consumers must receive before a sale and cooling off periods.
Right to cancel consumer contracts
The rights consumers have to cancel off-premises and distance contracts under the consumer contracts regulations within the 14 day cooling off period.
Exemptions from consumer contracts rules
Types of consumer contracts which are exempted from the new Consumer Contracts Regulations including gambling, construction, property and package travel.
Exemptions from the right to cancel consumer contracts
When consumers do not have a right to cancel during a 14 day cooling-off period – eg bespoke or perishable goods.
Consumer contracts delivery and risk
Your responsibilities when delivering goods to consumers and how risk is determined and when customers have a right to treat a contract as ended.
Consumer contracts additional charges
Consumer contract rules to protect consumers from automatically paying for additional services and goods, and costly telephone helpline charges.
Seven top tips for creating a screen tourism experience
Best practice advice for offering a screen tourism experience, including social media, working influencers and creating immersive experiences
Screen tourism opportunities
Guidance on the screen tourism opportunities for businesses as Northern Ireland grows in popularity as a filming location
The law on commercial agents
Understand how you must treat your commercial agent under the Commercial Agents Regulations 1993 including the legal protection they may be entitled to.
Placing manufactured goods on the Northern Ireland market
Find out the EU rules relating to the placing on the market of manufactured goods.
Prevent product safety problems
How to put processes in place at every stage to prioritise product safety.
Demonstrating product safety compliance
Rules for demonstrating compliance with product safety law, including record keeping and reporting.
Product safety corrective action, recalls and incidents
Your legal duty for ensuring products are safe and actions you must take when there are problems.