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How to enter and win business awards
Entering and winning business awards is a good public relations opportunity that can raise the profile of your business.
Develop your public relations plan
The elements of a public relations (PR) plan including, aim and objectives, target audience, target media, tactics, schedule, resources, budget and evaluation.
Identify your target media for public relations
Identifying the media outlets that will be most interested in giving your business coverage including local newspapers, radio and influencers.
Public relations opportunities
Advice on tailoring your public relations (PR) activities to the needs of different media outlets.
Advantages and disadvantages of public relations
Consider the advantages and disadvantages of public relations (PR) such as cost, effectiveness, measurement, influence and reach.
Online public relations
How public relations on the internet differs from traditional print media activities including how to target key influencers.
Using a public relations agency
Advice on deciding whether to use a public relations (PR) agency and on choosing which one to use.
Dealing with bad publicity
Key points to remember when responding to a negative story about your business.
Instagram for business
How Instagram works and how you can use it as part of your marketing plan.
Top tips for using Instagram for business
Tips to help you use Instagram in your business including how to set clear goals, build your following, post the right mix of content, use hashtags and take advantage of advertising options.
IT training and learning needs analysis
Find out how to carry out a training and learning needs analysis to work out what IT skills your business needs.
Different types of IT skills
Overview of the various IT skills required in business, including those for operating computer systems and IT infrastructure.
Review the effectiveness of your IT training
How to carry out a training review to evaluate the effectiveness of training and its impact on staff capabilities.
IT skills and support for your staff
How to identify the type of IT skills your business needs and train your staff to use IT systems efficiently.
Best practices for accessible websites
Find out how to comply with accessibility legislation and make your website accessible to users with a wide range of abilities.
Web accessibility issues
If your business has a website, it should be accessible to disabled users for ethical, commercial and legal reasons.
Characteristics of a user-friendly website
Understand why usability matters in web design and how to design your website to meet user requirements.
Main technical issues in web design
Find out how browsers, screen resolutions and download speeds affect website design.
Business websites: legal requirements
Understand the laws and regulations affecting websites, including those that require you to publish certain information on your business website.
Planning your website
How to set clear objectives for your website, plan its purpose and work out its structure, design and content.