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Digital marketing plan - tactics
How to describe how you are going to achieve your goals through various digital marketing channels and how you will measure and quantify success.
Digital marketing plan template
Downloadable template to help you write a written document that outlines your digital plan, from executive summary and situation analysis to tactics and budget.
Digital marketing plan - budget
How to break down what you intend to spend on your digital marketing and the likely return on investment.
Market surveillance and product compliance guidance and information
Guidance and source of information on complying with market surveillance rules when placing certain products on the Northern Ireland market.
When you need an economic operator for product compliance
When Article 4 of the EU Regulation on Market Surveillance and Compliance of Products applies, and the products that are subject to it.
Responsible economic operators and product compliance
Who can be an economic operator responsible for compliance tasks and what is their role.
Building digital relationships with your customers
Techniques that can be used to forge successful business relationships including providing engaging content, answering FAQs and asking for registrations.
Digital marketing planning: five top tips
Top tips for planning digital marketing campaigns, including building customer personas, setting SMART objectives and measuring and optimising your campaigns for success.
Increase your market share
How to increase sales and profit from existing customers, break into new markets and increase your overall share.
Legal implications and best practice using social media
Legal considerations when using social media including how to protect your brand, privacy, data protections and complying with online advertising standards.
Sell more to your existing customers (video)
Video guide to selling more to your existing customers explaining a number of tactics to boost sales.
Increase your market share through new sales channels
Growing your business by selling products and services through different routes such as direct selling, agents and distributors.
Market and sell effectively to similar customers
Expand your business by selling to new customers who are like existing customers.
Sell more to existing customers
If you understand why your existing customers buy from you, there might be opportunities to sell them more.
Manage social media security
Tips on how to keep yourself secure when using social media including using safe passwords, controlling access and being aware of spam and phishing scams.
Winning new business top tips
Top tips for winning new business in Northern Ireland, from preparing your business for new opportunities to winning new business abroad.
Assess your customer base
Getting the right understanding of your customers and who they are to grow your market share.
Diversify your business
The risks and rewards of developing new products for new markets while trading.
Get old customers back
How to persuade lapsed customers to return through rebuilding those relationships.
Sell into new markets
How to break into and sell existing products and services to new customer bases.