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Design for technology businesses
How small businesses in the technology sector can use design to improve their products' commercial viability
Company and LLP strike-off, dissolution and restoration
How to deal with voluntary and compulsory strike-off or restoration of a registered business
Protecting digital intellectual property
Understand the importance of digital assets - what they are, how to protect them and how to maximise their value to your business
Trade secrets and other IP protection
An overview of trade secrets, confidentiality agreements and other less common methods of protecting intellectual property
Protect your registered designs
How to protect your registered designs, manage your design rights and defend your designs against infringement
How to manage your patents
How to use and manage your patents, protect your inventions and commercialise your patented work
Manage your registered trade mark
How to renew, amend and manage registered trade marks, add new classes of goods and services and deal with trade mark infringement
Managing your copyright
How to use your copyright, license or assign your rights, and protect and benefit from your copyrighted work
Ecodesign in product and service development
What is ecodesign and how it can help you to minimise the environmental impact of your goods and services
User-centred design
Introduction to user-centred design, its benefits to your business and its role in product or service development
Designing a successful brand
How to use design to create a successful brand and build brand identity for your business
Price lists, estimates, quotations and tenders
Find out how to present prices to your customers, including how to draw up price lists, estimates and quotations and prices for tenders.
Choose the right social media platforms
Different types of social media platforms serve different business needs - how to choose the best one or combination to reach your audience and meet your goals.
LinkedIn for business
How LinkedIn works for businesses and how you can use it as part of your marketing plan to reach your audience and meet goals such as sales leads and awareness.
YouTube for business
How YouTube can be an effective way of reaching your audience with video content and how to best optimise your videos and manage your channel.
How to enter and win business awards
Entering and winning business awards is a good public relations opportunity that can raise the profile of your business.
Develop your public relations plan
The elements of a public relations (PR) plan including, aim and objectives, target audience, target media, tactics, schedule, resources, budget and evaluation.
Identify your target media for public relations
Identifying the media outlets that will be most interested in giving your business coverage including local newspapers, radio and influencers.
Public relations opportunities
Advice on tailoring your public relations (PR) activities to the needs of different media outlets.
Advantages and disadvantages of public relations
Consider the advantages and disadvantages of public relations (PR) such as cost, effectiveness, measurement, influence and reach.