Search results
SWOT and PEST analysis
How to identify your business' strengths and weaknesses using SWOT and PEST analyses to examine your business and the external environment.
Finding support to develop our business - Shortcross Gin (video)
Fiona and David Boyd-Armstrong talk about finding support for developing their new product - Shortcross Gin
Marketing new products - Genesis Advertising (video)
Video case study explaining how Genesis Advertising market new products.
External and internal analysis for your marketing plan
Assessing the external business environment, and your own internal strengths and weaknesses, to identify the best opportunities.
Marketing plan summary and introduction
Summary and introduction of your marketing plan and what you should include, such as your overall business strategy and key marketing segments to target.
Keeping your customers
Discover who your most valuable customers are. Know your customers' needs. Manage your customer care. Manage your customer database. Reach your customers effectively. Retain and grow your customer base. ...
Measuring paid and organic search marketing
How monitoring search results can provide data to help improve the number and quality of website visitors.
Web analytics tools
How to decide which web-analytics tools are right for your business including choosing between open source, propriety and hosted or cloud solutions.
Developing a pricing strategy
What to consider when developing your pricing strategy as well as understanding your competition, customers and tactics.
Price your product or service
Find out how to make key decisions on what prices to set and how to build a pricing strategy.
Advantages and disadvantages of pay-per-click advertising
Understand how pay-per-click advertising can help you reach your clearly defined market segments through search engines and your chosen keywords.
How pay-per-click search advertising works
Understand how pay per click advertising can help you reach your clearly defined market segments through search engines and your chosen keywords.
Choose the right keywords for your PPC campaign
Read about how to choose the most relevant keywords which is the key to converting clicks into sales.
Types of pay-per-click advertising
How to display keyword ads, including paid search marketing, display ads, social media advertising, price comparison websites and affiliate marketing.
Creating a pay-per-click campaign
How to create a paid search marketing pay per click campaign, including the considerations you must make (such as targeting) and how to optimise the campaign.
The difference between cost and value
Understand the difference between the cost of producing your product, the price for providing it and the value customers attach to it.
Covering fixed and variable costs
Advice on how to set prices that cover fixed and variable costs including an example of how to calculate this.
Optimising PPC campaigns
How to optimise a paid search marketing pay- per- click campaign, including analysing keywords and matching options.
Pay-per-click search advertising: seven top tips
Pay per click advertising can be a cost effective way of reaching your online audience. Follow these seven practical tips to make the most of pay per click.
Integrating pay-per-click campaigns with SEO
How to ensure you get the most out of your search marketing by integrating pay per click (PPC) advertising and search engine optimisation (SEO) tactics.