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Choose the right social media platforms
Different types of social media platforms serve different business needs - how to choose the best one or combination to reach your audience and meet your goals.
Social media platforms
LinkedIn, YouTube, Instagram, Snapchat and Pinterest - find out how your business can use these social media channels and identify the most suitable platforms for you.
LinkedIn for business
How LinkedIn works for businesses and how you can use it as part of your marketing plan to reach your audience and meet goals such as sales leads and awareness.
YouTube for business
How YouTube can be an effective way of reaching your audience with video content and how to best optimise your videos and manage your channel.
Top tips for using Instagram for business
Tips to help you use Instagram in your business including how to set clear goals, build your following, post the right mix of content, use hashtags and take advantage of advertising options.
Instagram for business
How Instagram works and how you can use it as part of your marketing plan.
Snapchat for business
How to use Snapchat to reach your audience with real time video and image content, including the basics of using the app and opportunities for businesses.
TikTok for business
Using TikTok to drive brand awareness and engagement, including creating an account, developing content and identifying trends.
Pinterest for business
How to use Pinterest to reach your business’ target audience, including the basics of using the platform and delivering business benefits.
Advantages and disadvantages of using online marketplaces
The benefits and challenges of using online marketplaces such as Amazon or eBay to sell your products over the internet.
R&D grants and support in Northern Ireland
Where to find research and development support and grants for businesses in Northern Ireland, and how Invest NI can help.
Online and email advertising regulations
The special rules and regulations you must adhere to when using online promotional or marketing methods under the CAP advertising code.
Four advertising pitfalls to avoid
Prevent misleading your customers and breaking advertising rules by avoiding these common advertising mistakes.
Comply with advertising standards
The laws and codes of practice that govern advertisements and direct marketing and how to work within them by being honest, legal, decent and truthful.
Search engine optimisation (SEO)
Learn how to use search engine optimisation techniques to improve your website's ranking on search engine results pages and increase traffic to your site.
How to choose raw materials for ecodesign
Consider your use of raw materials while developing sustainable goods and services.
Ecodesign for end of product life
How to design products so that you or your customers can reuse or dispose of them in an environmentally friendly and cost-effective way.
Product ecodesign checklist
Considering the whole of a product's lifecycle to ensure goods and services become more sustainable
Ecodesign: compliance and standards
Understand the legal responsibilities and standards that relate to the ecodesign of products, and how to ensure compliance with ecodesign directives.
Ecodesign in product and service development
What is ecodesign and how it can help you to minimise the environmental impact of your goods and services