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The difference between cost and value
Understand the difference between the cost of producing your product, the price for providing it and the value customers attach to it.
Covering fixed and variable costs
Advice on how to set prices that cover fixed and variable costs including an example of how to calculate this.
Optimising PPC campaigns
How to optimise a paid search marketing pay- per- click campaign, including analysing keywords and matching options.
Pay-per-click search advertising: seven top tips
Pay per click advertising can be a cost effective way of reaching your online audience. Follow these seven practical tips to make the most of pay per click.
Integrating pay-per-click campaigns with SEO
How to ensure you get the most out of your search marketing by integrating pay per click (PPC) advertising and search engine optimisation (SEO) tactics.
Choose the right landing page for your PPC campaign
Read about how to choose the right landing page for your pay-per-click campaign that is both relevant and encourages users to convert – eg sign up or purchase.
Setting pay-per-click campaign budgets
Information about pay per click metrics and how they will help you manage your budget.
Advantages and disadvantages of display advertising
The advantages and disadvantages of pay-per-click display advertising, how it works, when you might use it and how it is different to search advertising.
How to write effective copy for PPC ads
Read about how to write compelling copy, which is the key to converting clicks into sales, including being specific in your ad copy.
What is display advertising?
What pay-per-click display advertising is, how it works, when you might use it and how it is different to search advertising.
Pay-per-click and paid search advertising
How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.
How to find the right designer or design agency
How to choose the right designer or design agency to work with, and develop an ongoing relationship with them
Design sign off and approval
What is design sign off, the common issues and problems that can come up, and why sign off can be a useful milestone in a design process
Placing manufactured goods on the EU market
What you need to do to comply with regulations on manufactured goods you place on the EU market.
Intellectual property checklist for start-ups
Step-by-step checklist of things you should consider when protecting the intellectual property of your new business
Working with a designer to develop new technologies
How to find the right designer for your technology development project.
Advantages of protecting intellectual property
There are many benefits to protecting intellectual property assets of your business - find out why you should take steps to secure your IP rights
Different types of intellectual property
Understand what intellectual property is, the different types that exist, and how to use IP to protect your ideas, products and business
How to protect intellectual property
Advice to help you protect your intellectual property and plan your business’ IP strategy
Protecting patents abroad
How to go about applying for a patent in Europe or abroad