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Funding for needle free medicines delivery technologies
Apply for a share of up to £1 million for the development and manufacturing of needle free technologies to administer medicines.
Business growth support in Derry City and Strabane
Council and local organisation support and opportunities to grow your business in the Derry City and Strabane area
Basecamp Boston 2024 open call
Apply from 29 January for a chance to connect with US mentors and get insights to scale your business.
How to start your business in Causeway Coast and Glens
Start-up support for entrepreneurs in the Causeway Coast and Glens Borough Council area
Tax return reminder for cryptoasset users
Anyone with cryptoassets should declare any income or gains above the tax-free allowance on a Self Assessment tax return.
Employer opportunity at Lisburn and Castlereagh Job Fair
Employers interested in exhibiting should register their interest on or before 5pm on Friday 26 January 2024.
Consultation on alternative routes to market for new nuclear projects
Views sought on government investment in advanced nuclear technologies to enable progress of high-value projects.
Opportunity for businesses at Antrim and Newtownabbey Careers Fair
Businesses interested in exhibiting are encouraged to register their interest.
Developing a pricing strategy
What to consider when developing your pricing strategy as well as understanding your competition, customers and tactics.
Price your product or service
Find out how to make key decisions on what prices to set and how to build a pricing strategy.
Investment Fund for Northern Ireland: roadshow events
These events will help you to understand the different funding options available through the fund.
AI standards for SMEs webinar
Register to join this free webinar to gain insights into the benefits of artificial intelligence standards for your business.
Advantages and disadvantages of pay-per-click advertising
Understand how pay-per-click advertising can help you reach your clearly defined market segments through search engines and your chosen keywords.
How pay-per-click search advertising works
Understand how pay per click advertising can help you reach your clearly defined market segments through search engines and your chosen keywords.
Choose the right keywords for your PPC campaign
Read about how to choose the most relevant keywords which is the key to converting clicks into sales.
Types of pay-per-click advertising
How to display keyword ads, including paid search marketing, display ads, social media advertising, price comparison websites and affiliate marketing.
Creating a pay-per-click campaign
How to create a paid search marketing pay per click campaign, including the considerations you must make (such as targeting) and how to optimise the campaign.
The difference between cost and value
Understand the difference between the cost of producing your product, the price for providing it and the value customers attach to it.
Covering fixed and variable costs
Advice on how to set prices that cover fixed and variable costs including an example of how to calculate this.
Optimising PPC campaigns
How to optimise a paid search marketing pay- per- click campaign, including analysing keywords and matching options.