Exporting to the USA

There are advantages and also potential challenges for NI companies doing business in the USA.

Advantages include:

• world's largest market
• world's largest private sector
• low regulatory barriers
• minimal language barriers
• access to global supply chains that can lead to exports for other markets
• one of the most innovative consumer markets in the world
• productive and skilled labour force with high mobility
• ease of doing business due to similar business culture
• strong rule of law

You should also be aware of some challenges you could face when exporting to the US. It is a large market to do business in which can lead to some unique challenges.

Challenges include:

• vast regional differences between the 50 markets/states
• strong competition, causing saturation of products or services
• high customer service expectations
• high cost of living in major cities
• significant time difference (between five and eight hours behind)
• high cost for business insurance
• litigation is common
• expensive and time consuming process for work visas