Work with an advertising agency

Choose an advertising agency

Guide

When deciding on an advertising agency to collaborate with, it is important to consider multiple factors to find an agency that closely matches your marketing objectives.

You will get the best results from an advertising agency that understands who you are, what you want to achieve and cares about what you do.

What to consider before choosing an advertising agency

Understand your business goals and objectives

Before choosing a potential advertising agency to work with, you need to have a clear idea of your marketing goals and objectives. This will also help you evaluate whether the campaign was a success and whether you should run this campaign again in the future.

For example, do you want to increase brand awareness, generate leads, boost sales or increase website traffic? Setting specific, measurable, achievable realistic and time-bound (SMART) objectives for your marketing will help you achieve your business goals.

Create a shortlist

Research different advertising agencies online and ask contacts in your industry for recommendations to help you create a shortlist of potential agencies to work with. You should consider if they have:

  • experience in your sector
  • expertise in either business-to-business or consumer advertising, if you have a preference for either
  • a track record in the advertising platforms you want to explore
  • experience in other marketing services, such as PR

The final selection 

You should arrange to meet some of the agencies and ask them to pitch their ideas to you. You can do this by providing the agencies with a brief and budget so they can develop a pitch and present it to you.