Work with an advertising agency

An advertising campaign can be a successful way to increase sales, as part of your marketing strategy. However, if it is not well run and designed for your needs it may be a waste of money. Here are ten questions you can ask to ensure your advertising campaign is effective:

1. Does the agency fully understand your marketing objectives?
2. Is the agency demonstrating a good grasp of your market and competition? See choose an advertising agency.
3. Is the agency providing regular updates on the campaign’s progress? See manage your relationship with the advertising agency.
4. Have you established clear measures of effectiveness with the agency? See measure performance and set targets.
5. Is the campaign meeting its targets, and if not, is the agency proposing solutions to improve it?
6. Is the agency adhering to the agreed budget for the campaign? See set an advertising budget.
7. Are you getting the best value for the money spent on this campaign?
8.  Are the ads being placed as scheduled? Is the agency keeping you informed about their placements?
9. Are you still working with the same contacts at the agency as initially promised?
10. Is the agency continuing to bring fresh and creative ideas to improve your advertising strategy?