Niche tourism opportunities

Tourists are increasingly seeking out authentic experiences. They want to make the most of their time away. They do this by:

• connecting with local people
• immersing themselves into local culture
• enjoying local food and drink
• exploring local geography and places of interest

This trend provides the tourism industry with a new type of visitor. One who is an active participant in the experience and is seeking more than just a packaged tour, a hotel room or a scenic view.

Tourism NI has produced an experience development toolkit, Northern Ireland - Embrace a Giant Spirit. The toolkit gives step-by-step guidance on creating experiences that embrace the giant spirit.

Access the Northern Ireland - Embrace a Giant Spirit experience development toolkit.

See a video introduction to Creating Experiences. Source: Tourism NI