Food tourism opportunities

Taking advantage of food tourism opportunities - Broighter Gold (video)

Case Study

Leona Kane, founder of Broighter Gold Rapeseed Oil, explains how they take advantage of food tourism to promote their products.

Broighter Gold, based in Limavady, run an ÉCONOMUSÉE - here tourists can visit their farm and pressing room to see how the rapeseed oil is grown, made and bottled. The business also attends food events and fairs to promote their products.

Here, Leona describes the work they do and the benefits of their close relationships with restaurants and suppliers. 

Case Study

Leona Kane

broighter gold

Leona's top tips:

  • "Go ahead and try it - don't be scared."
  • "Promote yourself through social media or any other way you can."
  • "Keep reinventing yourself - people like to see new things."