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Weights and measures
The law applying to the supply and sale of goods (including food and drink) by weight or other measures such as volume or length.
Write an effective press release
The types of news that media organisations look for and the key elements your press release should include.
Non-media public relations
The key non-media PR activities you can use to raise the profile of your business including sponsoring events.
Selling through online marketplaces
The main benefits of selling through online marketplaces such as eBay and Amazon and advice on how to get started selling.
Getting started on Amazon Marketplace
The basics of how to start selling products on the Amazon Marketplace including the steps you need to take.
Selling through niche online marketplaces
How to sell goods on specialist online marketplaces such as Etsy, Folksy, Not On The High Street and Gumtree.
Selling on Amazon Marketplace
How to sell on Amazon Marketplace, including uploading listings and the Buy Box.
What is branding?
What branding is, and how it could benefit your business if you get it right by highlighting what is unique about your business compared to competitors.
Telemarketing
How to get started in telemarketing and how to create a successful telemarketing programme.
Measuring the success of your telemarketing campaign
Measuring the various factors of your telemarketing campaigns will show you if it's been successful.
Telemarketing methods for targeting customers
How to contact customers, use an agency, and other activities to improve your business.
Advantages and disadvantages of telemarketing
The advantages and disadvantages of telemarketing for your business including providing a personal service and legal risks.
How to start telemarketing in your business
An overview of telemarketing and how to get started including finding your target audience, whether you should outsource and the costs of telemarketing.
What is telemarketing?
Definition of telemarketing and what it can be used for, including the difference between outbound and inbound telemarketing.
Telemarketing planning
How to determine the target audience for your telemarketing campaign, and how to choose a service provider.
Targeting consumer audiences using telemarketing
How to target the correct audiences when planning telemarketing campaigns.
Telemarketing scams and legal issues
How you can protect your customers when telemarketing, and telemarketing legalities and scams to be aware of.
Product compliance when placing certain goods on the Northern Ireland market
Guidance for businesses on EU market surveillance rules that apply to certain products placed on the Northern Ireland market.
Digital marketing plan - situation analysis
Describe the environment in which your business operates and carry out a SWOT analysis to highlight your strengths, weaknesses, opportunities and threats.
Digital marketing plan - executive summary
How to write your executive summary - the summary of key issues you will need to include in your digital marketing plan including, objectives and tactics.