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Niche tourism opportunities
A look at the niche tourist markets in Northern Ireland such as screen, sustainable cultural and activity based tourism, and their potential for local providers.
Cultural and heritage tourism
Niche tourism markets such as screen, music and literary tourism provide opportunities for Northern Ireland businesses.
Activities and nature-based tourism
The niche market of activity and nature tourism is growing in Northern Ireland. It includes hiking, cycling, climbing, birdwatching, walking and canoeing.
Creating tourism experiences
Use Tourism NI's Creating Experiences Toolkit to develop your tourism product and create authentic experiences for your visitors.
Craft tourism
Northern Ireland’s traditional crafts and artisan produce presents a unique tourism opportunity – crafts are part of visitor’s cultural tourism experience.
Business tourism
Business tourism opportunities for tourism providers in Northern Ireland, including the growing incentive travel market.
Golf tourism
The golf tourism market in Northern Ireland and how clubs and other businesses can take advantage of opportunities.
Food tourism
The value of the food tourism market and resources to help your business take advantage of the opportunities.
Sustainable tourism
How to take a sustainable approach to tourism and green accreditation and future trends in the sector to take advantage of the growing trend of sustainable tourism.
Screen tourism
With world renowned productions being filmed in Northern Ireland, the screen tourism industry is growing market – find out how businesses can take advantage.
Carrying out and commissioning research on overseas markets
Undertaking market research in overseas export markets.
Top tips for conducting export market research
Five top tips to help you conduct your export market research.
Research product and packaging changes for export
Adjusting your product to comply with law overseas.
Conducting in-market export research
Ways of conducting in-market research on export markets.
What does importing involve?
Dealing with suppliers, controlling risk, handling import paperwork and foreign currencies.
Plan your import objectives
Setting goals and deciding your import objectives.
Assess your skills and resources for importing
Finances, personnel and other resources for importing.
Review your import readiness
Import planning and strategy, product, skills and finance checklist.
Negotiate the right import deal
Negotiating the right import terms, planning ahead and reaching a clear agreement.
Are you ready to import?
Ensuring you have the right strategy and resources to benefit from importing.