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Tourism
Guidance on starting and growing a tourism business, legal requirements and getting a tourism business certified, quality grading, niche tourism opportunities, selling online and using resources efficiently
Business premises and rates - find a case study
Insight into how real businesses deal with premises and property issues on a practical level
Sales and marketing - find a case study
Examples of businesses in Northern Ireland who have overcome sales and marketing challenges
Discrimination and equality in tourism businesses
Disability and discrimination laws for accommodation providers and what they mean for your business.
Optimising content for mobile devices
How to make sure your mobile website is accessible and easy to use
Negotiate and close the sale
How to manage a negotiation, and ways of getting the client to commit to your product or service
Who is involved in an e-commerce project?
An overview of the range of interested parties involved in an e-commerce project including marketing and IT and external suppliers
Online selling
How your business can successfully use the internet to sell its products or service including creating an online shop and marketing online
Packaging and labelling for export
What packaging and labelling considerations businesses should consider when exporting goods including local rules and language.
Product packaging design
How the design of your packaging can help you sell your goods and build your brand.
Packaging - environmental considerations
Environmental regulations and considerations when designing packaging including reducing the weight and volume and your duty of care for waste.
Support and guidance for home heating oil suppliers
How home heating oil suppliers can comply with Trading Standards legislation and avoid consumer disputes.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Branding and design
Creating a successful brand and using design throughout your business
Traditional marketing
The basics of traditional and offline marketing tactics such as advertising, PR and direct marketing
Start a sales forecasts
How to use last year's sales as a starting point for your forecast of next year's sales to help manage your business more effectively.
Grow a tourism business
How to plan to grow your tourism business in Northern Ireland and take advantage of the growing tourism market including major events, screen and food tourism.
Planning to grow a tourism business
Plan to grow your tourism business by creating a strategic plan, assessing your current performance and conducting market research and write a marketing plan.
Tourism industry events and awards
The range of tourism industry events and awards in Northern Ireland that can help you grow your business by improving your skills and raising your profile
Funding support for growing a tourism business
Organisations that offer funding and support initiatives for growing a tourism business in Northern Ireland, such as Tourism NI, Invest NI and others.